Flight Plans Blog

Jan 12
4 min

5 Reasons Why You Need Buyer Personas and How to Get Started Building Them

Not only do buyer personas align messaging, they are a blueprint for your marketing content delivery and campaign strategy.

Amy Winner

Jan 6
4 min

2021 Marketing Audit Checklist

Even if you have a finely-tuned marketing machine, the new calendar year is a great excuse to take stock of what's working and what's not.

Amy Winner

Dec 31, 2020
3 min

Top 5 Marketing Trends for 2021

We're happily kicking 2020 to the curb and ringing in a new year, and here are 5 things we're doubling down on in 2021.

How to Build an Objection Handling Framework

Amy Winner

Dec 15, 2020
6 min

How to Build an Objection Handling Framework

Objection handling. It’s something your sellers do every day, and it’s a missed opportunity if you aren't selling value over features.

How To Build Your First Messaging and Positioning Framework

Amy Winner

Dec 1, 2020
6 min

How To Build Your First Messaging and Positioning Framework

I’m going to go out on a limb here and say that a Messaging and Positioning Framework is the most important asset in your marketing toolkit.

Why the Customer is Always Right is Wrong

Amy Winner

Nov 17, 2020
3 min

Why the Customer is Always Right is Wrong

Maintaining a sustainable market has been challenging during COVID-19 for many businesses. Sticking to an ideal customer profile can help.

Optimize Your YouTube Channel: 8 Ways Rank Higher and Attract New Viewers

Elise Oras

Nov 2, 2020
3 min

Optimize Your YouTube Channel: 8 Ways Rank Higher and Attract New Viewers

As the number two search engine in the world (after Google), YouTube is an excellent tool for marketers to capture engagement and drive b...

5 Reasons Why a Boutique Marketing Agency Might be Right for You

Amy Winner

Oct 23, 2020
3 min

5 Reasons Why a Boutique Marketing Agency Might be Right for You

Here are five reasons working with a boutique marketing agency might be a good way to make sure you have the right coverage in 2021.

Everyone Can Have the Corner Office on Zoom: 3 Strategic Intentions for a Strong 2021

Amy Winner

Oct 12, 2020
4 min

Everyone Can Have the Corner Office on Zoom: 3 Strategic Intentions for a Strong 2021

Here are three strategic intentions that I think can set any business on the path to resilience and growth in 2021.

Amy Winner

Oct 8, 2020
3 min

Reduce, Reuse… Repost

One of the drums we’re constantly beating at Wheels Up is hat every content strategy needs a packaging, distribution and syndication plan.

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