Flight Plans Blog 

Email marketing is one of the most effective ways to reach your customers. So how can you utilize it to benefit your business? Newsletters.

I’ve reached out to our team of marketers to hear their favorite marketing campaign and what they love about it. Let's see what they said.

With an audience this dedicated and attuned, businesses should be thinking strategically about their social media management platform.

Keyword research will inform which words you need to optimize on in order to improve your search rank using search engine optimization.

Social media is an integral part of our lives and, thus, our digital marketing strategies. Here’s why you’ll benefit from hiring a pro.

You’ve got a killer draft written. It’s got the right headline, content, and call to action. But what do you choose for the subject line?

Truth is, AI is already here, operating nearly seamlessly in our everyday lives. Why shouldn’t we embrace AI to write copy that converts?

So you’ve decided you're ready to build a messaging and positioning framework (MPF) - let’s help you get started.

Did you know that 70% of marketers are actively investing in content marketing? (HubSpot Academy, 2020). If you’re not already familiar...

When looking for ways to boost your SEO efforts, there are a number of ways to get started. One of the fastest ways is blogging.

Learning about the various marketing strategies and how they differ can be overwhelming. How do you choose what’s best for your business?

What is your brand’s unique selling point? Your story? Your value? If you had to summarize it in a sentence or two, could you?

It’s only there that you will find a local business going head to head with fortune 500 companies, competing on the same playing field.

As someone who is working hard to grow your business, it’s important to understand basic marketing lingo.

Are you looking to grow your social media presence, but don’t know where to begin? Let's start with hashtags - a simple, yet effective...

Let’s get real. Marketing can be a pain. In our evolving digital landscape, it’s getting more and more difficult to message compelling...

Not only do buyer personas align messaging, they are a blueprint for your marketing content delivery and campaign strategy.

Even if you have a finely-tuned marketing machine, the new calendar year is a great excuse to take stock of what's working and what's not.

We're happily kicking 2020 to the curb and ringing in a new year, and here are 5 things we're doubling down on in 2021.

Objection handling. It’s something your sellers do every day, and it’s a missed opportunity if you aren't selling value over features.