top of page
Flight Plans Blog
Search


What Is a Cluster Blog and Why Do You Need One?
Structure might be the missing piece in your content strategy. Learn how cluster blogs help startups show up more consistently in search and AI-generated summaries.

Karla Margeson
6 days ago5 min read


Not All Traffic Is Good Traffic: What Our Viral Blog Post Proves About Content
High traffic doesn’t equal high intent. Learn how pipeline-focused content attracts the right buyers and delivers measurable ROI, not vanity metrics.

Karla Margeson
Feb 164 min read


Most People Don’t Use LinkedIn Like Your C-Suite Thinks They Do
Most LinkedIn followers don’t see every post—and that’s okay. Learn why strategic repetition boosts reach, engagement, and results without annoying your audience or hurting credibility.

Elise Oras
Feb 94 min read


Three Simple Marketing Moves Every Local Business Can Make
Marketing doesn’t have to be complicated. Learn three simple, practical moves any local business can make to get found and grow.

amy winner
Feb 23 min read


Q1 Campaigns: Fresh Ideas for a Cold Quarter
Warm up Q1 with light-lift, high-impact marketing campaigns perfect for tech startups looking to build momentum without burning bandwidth.

Karla Margeson
Jan 265 min read


Don’t Set Goals, Set Systems: How Smart Marketing Leaders Win in 2026
Smart marketing leaders don’t rely on goals to drive progress. They build systems. Here’s how tech startups can win in 2026 with structure, clarity, and repeatable momentum.

Karla Margeson
Jan 195 min read


HubSpot Forms Editor: Legacy vs New
Discover the key differences between HubSpot’s legacy and new forms editors: what’s changed, what’s improved, and how marketers can prepare for the transition.

Kacy Bartleigh
Jan 124 min read


Your Contactable Database Is Your Most Valuable Marketing Asset—Heres Why
Your contactable database is your most valuable marketing asset. Learn how first-party data ownership drives performance, growth, and long-term value.

Elise Oras
Dec 29, 20254 min read


How to Create a Brand Kit in Canva
Learn how to create a cohesive brand kit in Canva. Master logos, colors, fonts, and templates to set your brand assets up for consistent, professional marketing.

Diana Sparacio
Dec 22, 20254 min read


What New VPs of Marketing Get Wrong in Their First 90 Days—And How to Get It Right
New marketing leader? Here’s how to build trust, avoid missteps, and get early wins aligned to business goals. Advice from leaders who’ve done it right (and wrong).

Elise Oras
Dec 15, 20257 min read


AI and Automation: Smarter Adoption Strategies for GTM Teams That Don’t Chase Trends
AI only works when your data and workflows do. Learn how GTM leaders scale with automation without losing the human advantage.

Kristen Diamond
Dec 11, 20253 min read


Founder-Led Marketing: How to Make It Work Without Burning Out
Founder-led marketing works… until it doesn’t. Here’s how startup founders can grow their brand strategically and sustainably, without burning out.

Karla Margeson
Dec 8, 20255 min read
bottom of page
