Flight Plans Blog

Apr 19
2 min

Top 10 Marketing Hashtags to Follow in 2021

Are you looking to grow your social media presence, but don’t know where to begin? Let's start with hashtags - a simple, yet effective...

How to Leverage Industry Associations for Referrals

Brian Aylward

Mar 24
3 min

How to Leverage Industry Associations for Referrals

Let’s get real. Marketing can be a pain. In our evolving digital landscape, it’s getting more and more difficult to message compelling...

5 Reasons Why You Need Buyer Personas and How to Get Started Building Them

Amy Winner

Jan 12
4 min

5 Reasons Why You Need Buyer Personas and How to Get Started Building Them

Not only do buyer personas align messaging, they are a blueprint for your marketing content delivery and campaign strategy.

Amy Winner

Jan 6
4 min

2021 Marketing Audit Checklist

Even if you have a finely-tuned marketing machine, the new calendar year is a great excuse to take stock of what's working and what's not.

Amy Winner

Dec 31, 2020
3 min

Top 5 Marketing Trends for 2021

We're happily kicking 2020 to the curb and ringing in a new year, and here are 5 things we're doubling down on in 2021.

How to Build an Objection Handling Framework

Amy Winner

Dec 15, 2020
6 min

How to Build an Objection Handling Framework

Objection handling. It’s something your sellers do every day, and it’s a missed opportunity if you aren't selling value over features.

How To Build Your First Messaging and Positioning Framework

Amy Winner

Dec 1, 2020
6 min

How To Build Your First Messaging and Positioning Framework

I’m going to go out on a limb here and say that a Messaging and Positioning Framework is the most important asset in your marketing toolkit.

Why the Customer is Always Right is Wrong

Amy Winner

Nov 17, 2020
3 min

Why the Customer is Always Right is Wrong

Maintaining a sustainable market has been challenging during COVID-19 for many businesses. Sticking to an ideal customer profile can help.

Optimize Your YouTube Channel: 8 Ways Rank Higher and Attract New Viewers

Elise Oras

Nov 2, 2020
3 min

Optimize Your YouTube Channel: 8 Ways Rank Higher and Attract New Viewers

As the number two search engine in the world (after Google), YouTube is an excellent tool for marketers to capture engagement and drive...

5 Reasons Why a Boutique Marketing Agency Might be Right for You

Amy Winner

Oct 23, 2020
3 min

5 Reasons Why a Boutique Marketing Agency Might be Right for You

Here are five reasons working with a boutique marketing agency might be a good way to make sure you have the right coverage in 2021.

Everyone Can Have the Corner Office on Zoom: 3 Strategic Intentions for a Strong 2021

Amy Winner

Oct 12, 2020
4 min

Everyone Can Have the Corner Office on Zoom: 3 Strategic Intentions for a Strong 2021

Here are three strategic intentions that I think can set any business on the path to resilience and growth in 2021.

Amy Winner

Oct 8, 2020
3 min

Reduce, Reuse… Repost

One of the drums we’re constantly beating at Wheels Up is hat every content strategy needs a packaging, distribution and syndication plan.

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