How to Build Your Authentic Marketing Voice
What is "brand voice" and why does it matter? It enables people to perceive a brand as reliable and trustworthy. Learn more.
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Cara Konowalchuk
- Sep 5
- 3 min
Could Experiential Marketing Be Making a Comeback?
Check out the well-known brands spearheading the ultimate experiential marketing strategy comeback.
Paula Finkelstein
- Aug 29
- 4 min
Writing a Strong Messaging and Positioning Framework (MPF)
Here are some steps any marketer should take when developing what is possibly the most important asset for their team: an MPF.
Cara Konowalchuk
- Aug 22
- 2 min
PR for Startups: Is it Worth It?
PR is not only a good idea but a critical piece to building a truly successful business. Here are three reasons PR is a good idea.
Diana Sparacio
- Aug 15
- 3 min
Landing Page vs Webpage: What’s the difference?
In this blog post, we'll discuss when you should use a landing page and when to opt for a webpage.
Diana Sparacio
- Aug 8
- 3 min
Top 4 Video Marketing Trends You’ll Want to Know
We gathered 4 video marketing trends that you’ll want to know about when you begin incorporating video marketing into your content strategy.
Diana Sparacio
- Aug 1
- 3 min
How Can IG Reels Fit in Your Marketing Strategy?
Here's why you should incorporate IG Reels into your social media marketing strategy and some tips on how to get started.
Cara Konowalchuk
- Jul 11
- 4 min
Three Ways to Measure Meaningful Impact
Discover how you can prove the worth of your marketing efforts for your company, with metrics that matter.
Cara Konowalchuk
- Jun 20
- 3 min
5 Steps to Writing a Press Release
Press releases are critical to establishing a media presence and ultimately driving sales. Learn how to write a press release in five steps.
Diana Sparacio
- Jun 13
- 4 min
Social Responsibility and Why It’s Important in Marketing
While more companies make a greater effort to practice corporate social responsibility, it's crucial to know what that means for marketing.
Diana Sparacio
- May 2
- 3 min
Local PR: What It Is and 3 Reasons You Need It
Here’s how local PR can help your business shine under the right-sized spotlight.
Diana Sparacio
- Apr 11
- 3 min
The 3 Pillars You Need in Your Social Media Audit Plan
We’ve created a guide that breaks down what a social media audit is, explains why you need one, and how to get started.