Amy Winner has spent the last 20 years helping brands turn uncertainty into opportunity. Whether recession, competitive pressures, market changes, and recently Covid-19, Amy has worked alongside both B2B and B2C leadership in a variety of industries to build pragmatic and resilient Go To Market strategies for high growth B2B SaaS startups. After spending a decade in Seattle working in tech, she returned to the east coast and founded Wheels Up Collective because she can’t get enough of that early stage energy.