A direct response to the "AI fired my entire marketing team" headline cycle: what actually happened at the company everyone's citing, and what research says AI is good for.

I’ve spent my career figuring out what moves people. Now the first one reading the content isn’t a person—it’s an agent. Here’s what that means for writing.

AI-generated sites all look the same. We break down why vibe coding creates visual homogeneity — and how to use AI without losing your brand.