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Blog Author Profile
Join date: Feb 25, 2022
Overview
First Name
Elise
Last Name
Oras
Posts (57)
Feb 9, 2026 ∙ 4 min
Most People Don’t Use LinkedIn Like Your C-Suite Thinks They Do
Most LinkedIn followers don’t see every post—and that’s okay. Learn why strategic repetition boosts reach, engagement, and results without annoying your audience or hurting credibility.
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Dec 29, 2025 ∙ 4 min
Your Contactable Database Is Your Most Valuable Marketing Asset—Heres Why
Your contactable database is your most valuable marketing asset. Learn how first-party data ownership drives performance, growth, and long-term value.
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Dec 15, 2025 ∙ 7 min
What New VPs of Marketing Get Wrong in Their First 90 Days—And How to Get It Right
New marketing leader? Here’s how to build trust, avoid missteps, and get early wins aligned to business goals. Advice from leaders who’ve done it right (and wrong).
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Elise Oras
Head of Strategy
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