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12 HubSpot Workflows to Automate Before the Holiday Rush
Don’t let holiday breaks stall leads or deals. Set up these 12 HubSpot workflows now so your team can log off while HubSpot keeps things moving.

Karla Margeson
8 hours ago9 min read


Spooky, Scary Skeletons Hiding in Your Website and Martech Stack
A past agency once held a client’s domain and GA4 hostage. Here are five website and martech skeletons to check, from broken forms to old tracking tags.

Elise Oras
Oct 215 min read


Spooky, Scary Skeletons in Your Marketing and Sales CRM
We traced one webinar attendee and found the CRM ghosting them. Here are three CRM skeletons to audit: scoring, integrations, and duplicate records.

Elise Oras
Oct 194 min read


You Don't Have an AI Problem, You Have a Data Problem
AI didn't fail your last campaign. Your CRM did. Here's how to fix the real problem before you blame the prompt.

Amy Winner
Oct 133 min read


9 Things to Check Before You Publish Your HubSpot Landing Page
Before you hit publish on your next HubSpot landing page, run through these nine checks from copy and links to tracking and mobile view.

Karla Margeson
Sep 215 min read


Why Your Contact List Is Costing You More Than You Think (and How to Fix It)
Duplicate contacts, dead emails, and stale records aren't harmless clutter. They're a monthly bill. Here's what dirty data really costs you.

Karla Margeson
Sep 85 min read


No, AI Didn't Replace That Marketing Team—Here's What Actually Happened
A direct response to the "AI fired my entire marketing team" headline cycle: what actually happened at the company everyone's citing, and what research says AI is good for.

Elise Oras
Jul 314 min read


“Claude Beige” Is the New Stock Photo
AI-generated marketing is the new stock photo: safe, predictable, and instantly forgettable. Here's how to use AI without losing your brand's edge.

Amy Winner
Jun 114 min read


We Don't Want a Beige Internet: The Homogeneity Problem with AI-Built Sites
AI-generated sites all look the same. We break down why vibe coding creates visual homogeneity — and how to use AI without losing your brand.

Elise Oras
May 279 min read


Don’t Be a Sitting Duck on Data Privacy
New data privacy laws now apply to businesses nationwide—whether you realize it or not. Find out where brands are exposed, how lawsuits happen, and what to do today.

Kristen Diamond
Apr 142 min read


Building Stronger Startups: Key Takeaways from Founders in Jeans Podcast with Wheels Up Collective’s Amy Winner
Discover Amy Winner’s top insights on startup growth, authentic marketing, hiring for potential, and navigating AI—straight from her interview on Founders in Jeans.

Kacy Bartleigh
Apr 133 min read


My Toddler Just Explained Why Your Best Product Isn’t Winning
A toddler’s cheese stick moment reveals why strong B2B products lose to “safer” choices. Learn how positioning, validation, and decision clarity reduce buyer risk and make your product the obvious, defensible choice.

Elise Oras
Apr 24 min read
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