PR That Actually Builds Your Brand

The credibility you want with the speed and focus you need.

At Wheels Up Collective, our PR approach is personalized and precise. We believe in credibility, consistency, and content that earns attention and creates value long after its initial placement.

Because of our specific areas of expertise, the PR work you do with Wheels Up is startup-savvy and designed to integrate with your broader marketing strategy. Whether it’s earned media, thought leadership, sponsored content, or influencer marketing, every effort is built to stretch across channels and ladder up to bigger business goals.

What is PR (the Wheels Up way)?

Public relations is often treated like a black box. You pay a retainer, hope for a TechCrunch mention, and get a monthly report full of “potential reach” numbers no one really understands.

We do things differently.

At Wheels Up Collective, PR is part of the strategic marketing mix. We pair deep story development with a lean, focused pitching model, so every campaign supports your message, your brand, and your pipeline. And because we’re content people at heart, we make sure your PR work delivers ongoing value across owned and paid channels too.

What is PR used for?

Done right, PR does a lot of heavy lifting for early- and growth-stage companies:

Earned media that keeps earning

We pitch stories with clear editorial value and make sure every win gets repurposed into blog content, social posts, SEO backlinks, and newsletter features.

Visible thought leadership

From op-eds and speaking opportunities to podcast interviews and ghostwritten articles, we help your subject matter experts build a lasting public presence.

Momentum when you need it most

New launch? Market expansion? We help you make the most of your moment, then keep that buzz going with smart reuse and distribution after.

Credibility that compounds

We pair earned coverage with strategic sponsored placements and award submissions to make sure your brand shows up where it counts.

Why our PR approach works

We built our PR offering specifically to avoid the pitfalls of big agencies. There’s no fluff. No bloated teams. No junior staffers wasting your time. Just smart, efficient, story-first PR that integrates tightly with your marketing goals.

Here’s what sets us apart:

Reusability baked in: We never pitch a story without thinking about how it can support SEO, content strategy, or your next campaign.
Marketing-aligned messaging: Our PR stories are anchored in your brand messaging, supported by your proof points, and built to align with your buyers’ goals.
No off-the-shelf playbook: Every engagement is customized, because no two stories are the same.

How Wheels Up Collective works with you

We can step in as your PR team or an extension of your existing marketing function. Either way, we bring senior-level strategy and execution—with zero handholding required.

We’re a great fit for: