Sales / Marketing Alignment

The Road to Conversion: Why Lead Scoring Matters

In this blog post, we'll explore what lead scoring is, its benefits, and the tools that can make it a game-changer for your business.

Unlocking Investor Confidence: Essential Marketing KPIs That Impress Shareholders

Here are three key marketing KPIs to impress shareholders.

B2B Retargeting Strategies: How to Bring Lost Leads Back

We'll explore the concept of retargeting and dive into three effective B2B retargeting strategies to help you maximize marketing efforts.

10 Ways to Improve Your B2B Sales Forecasting

We will explore ten valuable strategies to enhance your sales forecasting process and improve accuracy in predicting future sales.

How to Boost Your B2B Conversion Rates with Testimonials and Case Studies

Here's strategies and best practices for harnessing the potential that real-life examples have to accelerate your B2B conversion rates.

How to Close More B2B Sales: 5 Tips for Top Strategies

We'll share five valuable tips that can assist you in closing more B2B sales and achieving greater overall conversion success.

5 Reasons Why You Need A Buyer Persona and How to Get Started Building One

Not only do buyer personas align messaging, they are a blueprint for your marketing content delivery and campaign strategy.

2021 Marketing Audit Checklist

Even if you have a finely-tuned marketing machine, the new calendar year is a great excuse to take stock of what's working and what's not.

How to Build an Objection Handling Framework

Objection handling. It’s something your sellers do every day, and it’s a missed opportunity if you aren't selling value over features.

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