7 Steps to Build a Lifecycle Marketing Strategy
Here are 7 steps to build an effective lifecycle marketing strategy that can boost your business's bottom line.
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Karla Margeson
- Apr 17
- 4 min
6 Dos and 4 Don’ts for B2B Email Marketing
Here are 6 dos and 4 don’ts for writing and sending effective email campaigns for your b2b business.
Karla Margeson
- Mar 1
- 4 min
How to Measure the Success of Your Content Marketing: 5 Metrics to Watch
If you’re interested in keeping an eye on your bottom line, these are the big deal metrics you should prioritize.
Karla Margeson
- Apr 4, 2022
- 3 min
Why Empathy Is Important in Your Content Marketing Strategy
Did you know that applying empathy can be really important in the workplace and in your content marketing strategy?
Karla Margeson
- Mar 21, 2022
- 3 min
Listicles: 5 Roles They Play In Your Content Strategy
Here are five reasons to consider listicles for your content plan.
Karla Margeson
- Feb 14, 2022
- 5 min
Using Human Centered Design to Inform Your Marketing Strategy
Here are 3 tenants to human centered design - and ultimately improved CX - you can use for your marketing strategy and products today.
Karla Margeson
- Feb 7, 2022
- 3 min
How to Test Copy on Your Landing Page
How can you be sure your web page elements are working for you? Give them a test! Here, we’ll talk about testing your landing page copy.
Karla Margeson
- Dec 27, 2021
- 3 min
Marketing Campaigns and Tactics: An Introduction to the Basics
Whether you’re a budding marketer or simply someone who’d like to understand the world of promotion, read on for an overview of the basics.
Diana Sparacio
- Dec 13, 2021
- 3 min
3 Holiday Marketing Campaigns We Love
Tis the season . . . to share our favorite holiday marketing campaigns! We’ve created a list of our favorite holiday campaigns from 2020.
Diana Sparacio
- Nov 22, 2021
- 3 min
Ok, I’ll Budge: What’s TikTok and Why Should I Care?
Do you know what TikTok is? No, not a Kesha song. It’s a social media platform taking the world by storm so it’s time you stop avoiding it.
Diana Sparacio
- Oct 25, 2021
- 3 min
You’re a Subject Matter Expert: Here’s How to Show It
Why showcase your expertise? The answer is simple - to grow your business and expand your career path.
Diana Sparacio
- Sep 20, 2021
- 3 min
3 Reasons You Need A Social Media Manager
Social media is an integral part of our lives and, thus, our digital marketing strategies. Here’s why you’ll benefit from hiring a pro.
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