Flight Plans Blog

Jan 12
4 min

5 Reasons Why You Need Buyer Personas and How to Get Started Building Them

Not only do buyer personas align messaging, they are a blueprint for your marketing content delivery and campaign strategy.

How To Build Your First Messaging and Positioning Framework

Amy Winner

Dec 1, 2020
6 min

How To Build Your First Messaging and Positioning Framework

I’m going to go out on a limb here and say that a Messaging and Positioning Framework is the most important asset in your marketing toolkit.

Optimize Your YouTube Channel: 8 Ways Rank Higher and Attract New Viewers

Elise Oras

Nov 2, 2020
3 min

Optimize Your YouTube Channel: 8 Ways Rank Higher and Attract New Viewers

As the number two search engine in the world (after Google), YouTube is an excellent tool for marketers to capture engagement and drive b...

Amy Winner

Oct 8, 2020
3 min

Reduce, Reuse… Repost

One of the drums we’re constantly beating at Wheels Up is hat every content strategy needs a packaging, distribution and syndication plan.

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