Why Empathy Is Important in Your Content Marketing Strategy
Did you know that applying empathy can be really important in the workplace and in your content marketing strategy?
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Karla Margeson
- Mar 21
- 3 min
Listicles: 5 Roles They Play In Your Content Strategy
Here are five reasons to consider listicles for your content plan.
Karla Margeson
- Feb 14
- 5 min
3 Tenets of Good CX: Using Human Centered Design to Inform Your Marketing Strategy
Here are 3 tenants to human centered design - and ultimately improved CX - you can use for your marketing strategy and products today.
Karla Margeson
- Feb 7
- 3 min
How to Test Copy on Your Landing Page
How can you be sure your web page elements are working for you? Give them a test! Here, we’ll talk about testing your landing page copy.
Karla Margeson
- Dec 27, 2021
- 3 min
Marketing Campaigns and Tactics: An Introduction to the Basics
Whether you’re a budding marketer or simply someone who’d like to understand the world of promotion, read on for an overview of the basics.
Diana Sparacio
- Dec 13, 2021
- 3 min
3 Holiday Marketing Campaigns We Love
Tis the season . . . to share our favorite holiday marketing campaigns! We’ve created a list of our favorite holiday campaigns from 2020.
Diana Sparacio
- Nov 22, 2021
- 3 min
Ok, I’ll Budge: What’s TikTok and Why Should I Care?
Do you know what TikTok is? No, not a Kesha song. It’s a social media platform taking the world by storm so it’s time you stop avoiding it.
Diana Sparacio
- Oct 25, 2021
- 3 min
You’re a Subject Matter Expert: Here’s How to Show It
Why showcase your expertise? The answer is simple - to grow your business and expand your career path.
Diana Sparacio
- Sep 20, 2021
- 3 min
3 Reasons You Need A Social Media Manager
Social media is an integral part of our lives and, thus, our digital marketing strategies. Here’s why you’ll benefit from hiring a pro.
Karla Margeson
- Sep 7, 2021
- 4 min
10 Tips for Subject Lines That Convert
You’ve got a killer draft written. It’s got the right headline, content, and call to action. But what do you choose for the subject line?
Diana Sparacio
- Aug 23, 2021
- 4 min
7 Steps for Creating Your Messaging and Positioning Framework
So you’ve decided you're ready to build a messaging and positioning framework (MPF) - let’s help you get started.
Diana Sparacio
- Aug 16, 2021
- 3 min
Content Marketing and 3 Ways to Do It
Did you know that 70% of marketers are actively investing in content marketing? (HubSpot Academy, 2020). If you’re not already familiar...