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AI Slop Isn't Going to Cut It Anymore on LinkedIn
LinkedIn's new "seems like AI slop" button is targeting repetitive, padded posts, and B2B marketers need to know the difference before they touch a draft.

Elise Oras
Aug 215 min read


Uh-oh, Your Marketing Calendar Is Solving Last Year's Problems
Your content calendar was built for a world that no longer exists. Here's why real-time relevance is the only marketing move that still lands.

Amy Winner
Aug 182 min read


Why Fear-Based Marketing Beats Positive Messaging in B2B
Why our best-performing webinar was built around failure instead of success, and what that has in common with people who can't resist correcting strangers online.

Elise Oras
Aug 144 min read


How to Explain Your Product So Customers Get It
Stop leading with product features. Start with what your buyer is dealing with.

Kristen Diamond
May 183 min read


Storytelling for Startups: How to Make Complex Tech Sound Human
Even great tech doesn’t sell itself. Learn how startups can use clear, human storytelling to make complex products understandable, credible, and compelling.

Karla Margeson
Mar 304 min read


Fractional CMO for Startups: 5 Ways to Set Yours Up for Success
Set your fractional CMO up for success with 5 proven steps to align leadership, define goals, and drive impact from day one.

Elise Oras
Oct 13, 20253 min read


The One-Sentence Messaging Test: Can Your Team Pass It?
If you stopped your team members in the hallway (or in a video call) and asked, “What does our company do?” would their answers match?

Karla Margeson
Sep 15, 20253 min read


Fall Back into Marketing: Q4 Strategies to End the Year Strong (and Start 2026 Even Stronger)
Q4 is the time for smart, high-impact moves. Here are 9 strategies to finish the year strong and start 2026 with serious momentum.

Karla Margeson
Sep 4, 20255 min read


Answer Engine Optimization: How to Secure Position Zero in Search Results
Learn how to structure content for Answer Engine Optimization so your insights appear in featured snippets, voice assistants, and AI chats. Get practical tips and examples.

Elise Oras
Aug 28, 20253 min read


What Do Spaceballs 2 and SaaS Marketing Have in Common?
Nostalgia sells. Learn how to use retro cues, origin stories, and revival campaigns to build trust and stand out in today’s crowded SaaS marketing landscape.

Elise Oras
Aug 12, 20253 min read


From Boardroom to Breakroom: Writing Copy That Wins Over Every Buyer (C-Suite, End Users, and More)
Here’s how to write marketing copy that resonates with executives, managers, and end users—and helps each one of them say yes.

Karla Margeson
Aug 4, 20254 min read


No Storefront? No Problem. Here’s How to Rank on Google Maps Anyway
Don’t have a physical storefront? You can still reach local customers on Google Maps if you set your Google Business Profile up right. Here’s how.

Karla Margeson
Jul 28, 20253 min read
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