HubSpot Forms Editor: Legacy vs New

If you’ve logged into HubSpot recently to build or update a form, you might have noticed things look… different. HubSpot has officially started rolling out its new Forms Editor, and while it’s packed with thoughtful improvements, the shift can be a little confusing if you’ve been living in the legacy editor for years.

So, what’s actually changed? And more importantly, what should marketers do about it? Let’s break it down.

The Legacy Forms Editor: A Reliable Classic

HubSpot’s legacy forms editor has been around for a long time. It’s simple, functional, and—if we’re honest—a bit limited.

What we loved about it:

• Clean, drag-and-drop layout builder

• Quick integrations with workflows and follow-up emails

• Familiar interface (you could basically build a form in your sleep)

What was tricky:

• Hard to manage forms across multiple campaigns

• Limited conditional logic options

• Rigid styling; you needed a developer (or a lot of patience) to make it look just right

For many marketers, it just worked. That is until HubSpot decided it was time to make things more flexible and modern.

The New Forms Editor: More Powerful, More Dynamic

HubSpot’s new forms editor was built to address many of the frustrations marketers had with the legacy version. It’s more than a facelift. It’s a full rebuild focused on flexibility, speed, and collaboration.

Here’s what’s new and improved:

1. A Modernized Interface

HubSpot has completely rethought the layout of the editor. Instead of hopping between multiple tabs, everything now lives in a single, streamlined workspace. You’ll find form fields, settings, and submission options grouped clearly in a persistent sidebar, so you can see your entire form and its logic at once.

Why this matters:

You’ll spend less time clicking around and more time building. It’s also far easier for team members (especially new users) to understand what’s going on. No more “Wait, where do I set up the thank-you message?” moments.

2. Better Field Management

If your HubSpot account has been active for a few years, you probably have a graveyard of duplicate fields. (“First Name,” “first name form,” “fname,” anyone?) The new editor helps solve that problem.

Now, you can search and filter your fields more easily right from the editor. HubSpot also does a better job surfacing existing fields from your CRM, helping teams stay consistent and keep data clean.

You can also create new properties on the fly without leaving the form builder. No more bouncing over to Settings or the CRM to add something new.

Why this matters:

Consistent data = cleaner reporting and fewer downstream issues in workflows and email personalization. If you’re running campaigns for multiple clients or business units, that consistency will save you a ton of time.

3. Enhanced Conditional Logic

This one’s a big win. Conditional logic (sometimes called “dependent fields”) has always existed in HubSpot, but the new editor makes it far easier to set up and manage.

You can now show or hide fields based on a wider range of triggers. For example, you can reveal a company name field only if someone selects “B2B” as their business type, or showing location options only for specific regions.

Even better, the logic builder itself is more visual, so you can see your branching paths without guessing.

Why this matters:

Smart forms mean fewer abandoned submissions and a smoother user experience. Instead of overwhelming visitors with 15 fields, you can guide them through a relevant, personalized form that feels effortless.

4. Streamlined Styling and Design Control

Remember the days of editing CSS just to make a submit button match your brand color? Those days are (mostly) over.

The new editor introduces built-in design flexibility making field widths, label placement, button styling, and padding all editable within the form builder. You can preview changes in real time without touching code.

It also handles responsive layouts better by default, which means your forms look clean and consistent on mobile devices without manual tweaks.

Why this matters:

Marketers no longer have to rely on developers for basic design adjustments. That translates to faster campaign launches and greater control over how forms fit your brand style.

5. Improved Integration with HubSpot’s CRM and Data Tools

This is where the new forms editor really shines. HubSpot rebuilt the way form data flows into CRM objects, ensuring smoother, more accurate data capture.

In practical terms, that means:

• Submissions sync more reliably with the right contact or company records

• You can easily tie forms to custom objects (great for things like event registrations or partner signups)

• Analytics are tighter, so you can see form performance, submission trends, and conversion metrics more clearly

Why this matters:

When forms and CRM data are truly in sync, your marketing and sales teams spend less time cleaning up contacts and more time closing deals. It’s also a big step toward more sophisticated automation, like routing leads based on form details or triggering different workflows by persona type.

What’s Staying the Same

Not everything has changed, and that’s good news. The fundamentals of creating and using forms in HubSpot are still familiar:

• You can still trigger workflows and emails based on submissions

• Forms still integrate cleanly with your website pages and pop-ups

• All your historical data and submissions remain intact

So, while the interface looks new, you’re not starting from scratch.

The Catch: Transition Timing

As of now, HubSpot is gradually rolling out the new Forms Editor across all accounts. New forms now use the updated editor by default, while legacy forms remain editable in the old experience for the time being. HubSpot hasn’t announced a firm sunset date yet, but it’s clear the legacy editor is on its way out.

If your team relies heavily on existing forms, or if you’ve embedded forms in lots of website pages, it’s a good idea to use this opportunity to:

• Audit your existing forms

• Note where they’re embedded

• Plan time to rebuild or test them in the new editor before the switch

Why This Is a Win for Marketers

Change can be a little disruptive, but in this case, it’s for the better. The new editor puts more control in the hands of marketers—less back-and-forth with developers, fewer formatting headaches, and more room for creativity. While these updates are meant to make marketers’ lives easier, getting there could take some guidance. At Wheels Up, we help teams navigate change, streamline their systems, and make the most of every tool in their stack. Let’s chart your next move together.