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“Claude Beige” Is the New Stock Photo
AI-generated marketing is the new stock photo: safe, predictable, and instantly forgettable. Here's how to use AI without losing your brand's edge.

Amy Winner
Jun 114 min read


We Don't Want a Beige Internet: The Homogeneity Problem with AI-Built Sites
AI-generated sites all look the same. We break down why vibe coding creates visual homogeneity — and how to use AI without losing your brand.

Elise Oras
May 279 min read


The Small Business Owner's Cheat Sheet for Getting Found by AI
AI now answers 65% of searches without a click. Here's where small and local businesses need to show up to get cited… and what to do first.

Amy Winner
May 214 min read


Why Tool-First AI Strategies Almost Always Fail (And What You Should Do Instead)
AI won’t save messy data or broken workflows. Kristen Diamond shares why strong systems (not shiny tools) determine whether AI actually works.

Kristen Diamond
Mar 164 min read


AI and Automation: Smarter Adoption Strategies for GTM Teams That Don’t Chase Trends
AI only works when your data and workflows do. Learn how GTM leaders scale with automation without losing the human advantage.

Kristen Diamond
Dec 11, 20253 min read


What ChatGPT Says About Your Business (and How to Change the Answer)
AI tools like ChatGPT are shaping how people discover and evaluate businesses. Here’s why the answers matter for your brand and how to influence them in your favor.

Karla Margeson
Nov 10, 20253 min read


Answer Engine Optimization: How to Secure Position Zero in Search Results
Learn how to structure content for Answer Engine Optimization so your insights appear in featured snippets, voice assistants, and AI chats. Get practical tips and examples.

Elise Oras
Aug 28, 20253 min read


E-E-A-T SEO: Why Digital Authority Is the Future of Search
Build digital authority with E-E-A-T SEO. Learn how to optimize for search engines and AI with trust, expertise, and modern content strategy.

Kristen Diamond
Aug 7, 20254 min read


From Darkrooms to Digital Agents: A Head of Content’s Reckoning with AI
From childhood memories of dial-up to today's AI-powered marketing, Karla Margeson reflects on what this shift means for creatives, strategists, and teams.

Karla Margeson
Jun 26, 20256 min read


Why Replacing Your Agency with AI Is a Mistake—and Why Your Agency Should Still Be Using It
Thinking of replacing your marketing agency with AI? See why it’s a misstep and how the RIGHT agency can help you integrate AI so it makes your work better.

Elise Oras
May 16, 20252 min read


Building a Marketing Team in the Age of AI
AI has completely changed the game. Let us explain how the skillsets you hire for and roles you prioritize headcount to fill may shift.

Amy Winner
Apr 28, 20253 min read


Why HubSpot’s Breeze AI Is the Next Big Thing in Marketing Automation
Breeze AI is HubSpot’s powerful suite of AI tools embedded across its platform. They’re designed to help teams work more efficiently!

Amy Winner
Nov 4, 20243 min read
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