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Goodbye Clicks, Hello AI: Why Your Traffic Slide Looks Terrible (and Why It’s Not Your Fault)
Traffic is down—but it’s not your fault. Learn how AI search, zero-click results, and cookie loss are reshaping visibility and how to explain it.

Elise Oras
Apr 93 min read


The 90-Minute Marketing Audit: What It Is, How to Do it, Why It Helps
A simple 90-minute marketing audit can realign your strategy, messaging, and pipeline. Here’s how to run one and what insights it can uncover.

Karla Margeson
Apr 66 min read


My Toddler Just Explained Why Your Best Product Isn’t Winning
A toddler’s cheese stick moment reveals why strong B2B products lose to “safer” choices. Learn how positioning, validation, and decision clarity reduce buyer risk and make your product the obvious, defensible choice.

Elise Oras
Apr 24 min read


Storytelling for Startups: How to Make Complex Tech Sound Human
Even great tech doesn’t sell itself. Learn how startups can use clear, human storytelling to make complex products understandable, credible, and compelling.

Karla Margeson
Mar 304 min read


5 Years at Wheels Up Collective: Lessons Learned
A personal reflection on 5 years at Wheels Up Collective, sharing career growth, key lessons, mentorship, and the impact of company culture.

Diana Sparacio
Mar 273 min read


Practical AI for Small and Local Businesses: What to Use, What to Ignore, and What Actually Works
AI is already woven into your daily life: banking, Netflix, Google Maps. Here’s how to use it intentionally in your business.

Amy Winner
Mar 2512 min read


Email Nurture Series That Don’t Suck: Turning Subscribers Into Buyers
Learn how to design email nurture series that feel human, stay focused, and actually move subscribers toward buying, without sounding salesy.

Karla Margeson
Mar 235 min read


Why Tool-First AI Strategies Almost Always Fail (And What You Should Do Instead)
AI won’t save messy data or broken workflows. Kristen Diamond shares why strong systems (not shiny tools) determine whether AI actually works.

Kristen Diamond
Mar 164 min read


If You’re Not Using LinkedIn for Lead Gen, You Should Be
LinkedIn isn’t just for hiring and networking anymore. Discover why it should be a core part of your lead gen strategy and how to start using it more intentionally.

Karla Margeson
Mar 102 min read


What Is a Cluster Blog and Why Do You Need One?
Structure might be the missing piece in your content strategy. Learn how cluster blogs help startups show up more consistently in search and AI-generated summaries.

Karla Margeson
Mar 95 min read


How to Use RB2B to Turn Anonymous Traffic Into Sales Leads
Learn how RB2B reveals anonymous website visitors, and how to activate your free account.

Diana Sparacio
Mar 24 min read


Small Business Strategy Check In: 10 Questions to Help You Reflect
Feeling too busy to think strategically about your small business? These 10 reflection questions will help you clarify what’s working, what’s next, and how to grow with intention.

Amy Winner
Feb 254 min read
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