Media for Marketers - Our Favorite Books and Newsletters
With this list, you can gather insight from the most successful marketing campaigns, understand how to be more productive, and much more.
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Karla Margeson
- Sep 7, 2021
- 4 min
10 Tips for Subject Lines That Convert
You’ve got a killer draft written. It’s got the right headline, content, and call to action. But what do you choose for the subject line?
Diana Sparacio
- Aug 23, 2021
- 4 min
7 Steps for Creating Your Messaging and Positioning Framework
So you’ve decided you're ready to build a messaging and positioning framework (MPF) - let’s help you get started.
Diana Sparacio
- Aug 16, 2021
- 3 min
Content Marketing and 3 Ways to Do It
Did you know that 70% of marketers are actively investing in content marketing? (HubSpot Academy, 2020). If you’re not already familiar...
Diana Sparacio
- Aug 9, 2021
- 3 min
5 Tips for Your Next Blog Post
Blogs are one of the most important forms of media used in content marketing strategies today.
Diana Sparacio
- Aug 2, 2021
- 3 min
Marketers on Slack: 5 Features You Didn’t Know You Needed
Back in the day, the word slacking had only one meaning - laziness. Now, ironically enough, it’s a popular tool to effectively communicate.
Diana Sparacio
- Jul 12, 2021
- 3 min
The MPF: What Is It and Does Your Business Need One?
What is your brand’s unique selling point? Your story? Your value? If you had to summarize it in a sentence or two, could you?
Diana Sparacio
- Jun 16, 2021
- 3 min
3 Reasons Your Business Needs an Organic Social Media Strategy
It’s only there that you will find a local business going head to head with fortune 500 companies, competing on the same playing field.
Diana Sparacio
- Jun 9, 2021
- 4 min
MoFu, BoFu, ToFu: Learn Your Marketing Terms
As someone who is working hard to grow your business, it’s important to understand basic marketing lingo.
amy winner
- Jan 5, 2021
- 4 min
2021 Marketing Audit Checklist
Even if you have a finely-tuned marketing machine, the new calendar year is a great excuse to take stock of what's working and what's not.
amy winner
- Dec 1, 2020
- 6 min
How To Build Your First Messaging and Positioning Framework
I’m going to go out on a limb here and say that a Messaging and Positioning Framework is the most important asset in your marketing toolkit.
Elise Oras
- Nov 2, 2020
- 3 min
Optimize Your YouTube Channel: 8 Ways Rank Higher and Attract New Viewers
As the number two search engine in the world (after Google), YouTube is an excellent tool for marketers to capture engagement and drive...
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