Mastering LinkedIn Newsletter Creation: A Step-by-Step Guide
- Diana Sparacio
- May 1
- 4 min read
LinkedIn Newsletters are a powerful way to showcase your expertise and engage with your professional network.
They work like subscription-based blogs. People sign up to receive your articles in their LinkedIn feed and via email. The newsletter you create is a channel—a container, basically. The articles you publish get sent to subscribers as an ongoing series under that newsletter name. Each article stands as its own post within the newsletter.
Regularly publishing articles in your LinkedIn newsletter helps you stay connected with your audience, build credibility, and increase engagement. And it doesn’t have to be difficult to maintain. Repurposing your existing content, such as blog posts or email newsletters, makes it easier to keep up with regular publishing.
Whether you're a marketer, thought leader, or business owner, launching a LinkedIn Newsletter can boost your visibility and drive engagement. In this guide, we'll walk you through creating, scheduling, and sharing your very own newsletter.
Still wondering if it's right for you? Check out these blog posts first:
Setting Up a Newsletter on Your Page
Follow these steps to create a newsletter directly from your LinkedIn Page:
Access Your Page Administration
Sign in to your LinkedIn profile.
Click your profile picture in the top-right corner.
Under the “Manage” section of the drop-down, click “Company: company name.”
Navigate to your super admin or content admin view. NOTE: If you see “View as member” then you already have the correct view. If not, click the “View as admin” button on the top-right corner of the page.
From the left-hand menu, click the “+ Create” button.
Set Up Your Newsletter
In the “Create” menu, click the “Create a newsletter” option.
Enter a name into the “Newsletter title” text field. Keep it concise (maximum of 30 characters according to LinkedIn requirements).
Click the “How often do you want to publish?” drop-down menu to select your newsletter frequency. For reference, we repurpose our monthly newsletter content for the LinkedIn newsletter, so we post once a month.
Provide a description in the “Newsletter description” text field. Keep it to fewer than 120 characters to stay within LinkedIn’s requirement. And avoid using emojis to maintain a professional appearance.
Click the “Upload image” button to add visual branding. Ideally, use your logo in the recommended size of 300x300 px.
Once you’re satisfied with your settings, click the “Done” button.
Publishing Your First LinkedIn Newsletter
When you're ready to publish your content, follow these steps to ensure your newsletter is set up for success:
Navigate to Your Newsletter Workspace
Once the newsletter channel is created, its title will appear at the upper-right corner of your page.
If it’s not visible, click on the “Manage” drop-down menu and select your newsletter.
Craft Your First Article
Enter your article text using the designated sections for a header, subheader, and body.
Enhance your article by uploading images, adding hyperlinks, and including alt text to improve accessibility.
Prior to publishing, provide an SEO title and SEO description. Do this by selecting the “Manage” button at the top right, then selecting “Settings.”
Publish Your Article
When your article is complete, click “Next” at the top right.
Click “Publish.”
A pop-up window will prompt you to add context. This is a great opportunity to describe what this edition is about, ask questions, or mention other LinkedIn Pages or individuals using '@'. Once you click “Post,” your newsletter will appear in the feed.
It’s important to note that after you publish your first article, LinkedIn will automatically notify your connections and followers and invite them to subscribe to the newsletter. Once subscribed, they will receive notifications and emails whenever a new edition is released, helping you grow and maintain an engaged audience.
Additional Features: Previewing, Scheduling, and Sharing
I highly recommend taking this step to have a teammate review it before publishing. A second set of eyes can help catch any mistakes and ensure everything looks polished.
Share a Preview Link Before Publication
Click the “Manage” button, then “Preview,” then “Share Draft.”
Copy the draft URL link and share it as needed.
Schedule Your Article for a Specific Time
Draft your article as described in the steps above.
Once your article is ready, click the “Next” button.
Select the clock icon at the bottom right to schedule your post for a later date and time.
Share Your Newsletter Page
Once your newsletter is created, you’ll have a dedicated page that showcases an overview of your newsletter, your profile details, and a list of all published articles. This page is publicly accessible, but users must be logged into LinkedIn to subscribe or share it.
To access the dedicated page:
Click your profile picture in the top-right corner.
Under the “Manage” section of the drop-down, click “Company: company name.”
Navigate to your super admin or content admin view. NOTE: If you see “View as member” then you already have the correct view. If not, click the “View as admin” button on the top-right corner of the page.
Scroll down and click “Newsletters” on the left-hand menu.
From your newsletter page, click the “Share” button. Then “URL options” in the drop-down menu.
To maximize newsletter visibility:
Share your newsletter page across your other social media.
Add a link to your other email campaigns.
Add a promotion to your website.
LinkedIn Newsletters are a powerful tool to communicate with your professional network. By following these simple steps, you can ensure your content is well-prepared, optimized for SEO, and reaches a wider audience both on and off LinkedIn.
Happy publishing! And if you need a hand getting started, let us know. Our agency is here to help.
