Is LinkedIn’s Premium Company Page Worth the Cost? We Put It to the Test.
- Elise Oras
- Oct 2
- 6 min read
You’ve probably seen the prompt by now: “Upgrade your LinkedIn Company Page to Premium.” Maybe it’s a sidebar nudge. Maybe it showed up in your inbox five times last month. Point is, the pressure’s on and you might be wondering if it’s worth it.
To find out, we decided to test the upgrade on our own company page, and with a few clients. And like any smart marketing experiment, we went in with a plan, tracked the data, and looked at what actually moved the needle.
Spoiler: We canceled our upgrade to premium. But not everyone did. A few of our enterprise clients are keeping theirs and seeing traction. This write-up breaks down what the Premium Company Page includes, what LinkedIn claims it will do, what actually worked for us, what didn’t. Plus, we explain how to run a proper 30-day test of your own if you’re considering the investment yourself.
What Is a LinkedIn Premium Company Page?
LinkedIn quietly rolled this out in mid-2024. It's a paid upgrade (currently $99/month or $69/month if billed annually) that adds a few features aimed at increasing visibility, credibility, and lead generation. Think: a gold badge, a custom CTA, auto-invites, and access to some limited visitor insights.
It’s not the same as a personal LinkedIn Premium account. This is specifically for your company’s public-facing profile. Each Page requires its own subscription, and only admins with full access can manage it.
What LinkedIn Promises
The pitch is straightforward: more followers, more visibility, more engagement, more leads.
LinkedIn backs this up with bold claims:
6.7x faster follower growth
5.8x more page views
7.5x more engagement
10.5x more clicks on the custom CTA button
On paper, it sounds like a no-brainer for marketers looking to build brand presence or fill the top of the funnel. But stats pulled from a wide average like these don’t always play out in the real world. That’s why we tested.
Where LinkedIn Premium Company Pages Proved Useful
Let’s start with the good.
The auto-invite feature was the one that consistently performed well across every client we tested. When someone engages with your Company Page content (i.e., likes, comments, or shares something) LinkedIn automatically invites them to follow your Page. It’s easy to implement. You toggle the feature on and let it run. If you’re posting content 2–3 times a week (AND your employees are sharing your page content) this adds up. We saw steady follower growth in all instances with zero manual outreach.
The custom CTA button was another solid performer, but only when we tied it to a focused landing page. For one B2B client, we drove traffic to a free trial signup. For another, it was a lead magnet download. Both saw a (very) modest uptick in conversions. When the CTA pointed to a homepage or a generic About page? No lift. No real impact.
The credibility highlights and testimonial block features weren’t big differentiators, but they added polish. If your Company Page is something you actively link to (from proposals, sales decks, email signatures) this will help reinforce your brand’s legitimacy. It’s also a plus for recruiting. But in terms of an actual performance lift? Marginal.
Where LinkedIn Premium Company Page Disappointed
Despite the claims, content reach and engagement stayed flat in our tests. We tracked metrics carefully across multiple clients. Premium didn’t give our posts any extra algorithmic love. Impressions, likes, comments were all within the normal range.
The visitor insights were a letdown. On paper, the ability to see who visited your page feels powerful. In reality, you get to see just one of your page’s new visitors per day (seven per week), and only if they have visibility turned on. It’s a feature that sounds far more actionable than it is. Getting details on seven visitors per week is slim already, and on the WUC LinkedIn Company Page, the visitors we did see in the new reporting didn’t line up with our ideal prospects, making the feature feel more frustrating than useful.
And the gold badge? Sure, it clearly indicates Premium status, but beyond the visual distinction, we didn’t see measurable impact.
We also gave the AI writing assistant a shot. A few prompts, a few drafts. Every one of them ended up being rewritten. If you already know your audience and have a content workflow, you’ll probably skip it too.
What to Do Before You Start Your Premium Company Page
If you’re going to try LinkedIn Premium Company Page, start with a clean foundation. Basically, make sure you’re actually using the platform consistently and strategically:
Make sure your Page is complete (company info, banner, logo, CTA)
Post 2–3x a week consistently
Gather at least one testimonial to feature, as well as your logo files, and company overview
Draft 2–3 credibility highlights (awards, press, certifications)
And if you haven’t already, consider launching a LinkedIn Newsletter from your Company Page. It’s a great way to build recurring visibility and create momentum that pairs well with Premium features.
This helps you get the most from the Premium features once enabled.
How to Sign Up for LinkedIn Premium Company Page
Ready to sign up? Gather your assets and give yourself an uninterrupted hour to put the page together. And remember, you must be a Super Admin of the Page to move forward.
To go premium:
Go to your LinkedIn homepage
In the left sidebar under “My Pages,” select your Page
In the left menu, click “Try Premium Company Page”
Follow the on-screen steps to complete signup
How to Run a 30-Day Trial for your LinkedIn Premium Company Page
We recommend running a structured 30-day trial. Before you start, benchmark your current follower count, post performance, CTA clicks, and LinkedIn referral traffic to your site. Then:
Post from your Company Page at least 2–3 times per week
Set your CTA to point to a lead-focused landing page
Enable auto-invite for content engagers
Add a testimonial and a few credibility highlights
Use UTM links to track CTA clicks and conversions
Set up a LinkedIn Services Page (adds more surface area)
Encourage employees to engage with and share posts
Track results weekly, and compare to your pre-trial benchmarks. Look at follower growth, engagement rates, traffic, and (ideally) qualified leads. If none of those numbers move, it’s probably not worth keeping.
How to Cancel LinkedIn Premium Company Page
Maybe your trial didn’t go so well, or you’d rather invest the monthly fee elsewhere.
Here’s how to cancel:
Go to your Admin View of the Company Page
Click the “Premium Features” section
Scroll to the bottom and click “Manage Subscription”
Select “Cancel Subscription” before your trial ends to avoid being charged
Note: You’ll still keep your Page and all content, just without the Premium features.
So, Is It Worth It?
Maybe.
The results come from how you use it.
Auto-invites help build reach. The highlights and testimonial features add legitimacy. And the CTA, when paired with the right offer, can generate clicks. But you have to invest marketing and sales time, bandwidth, and employee advocacy to really get the bang for your buck.
If your Company Page is central to how you connect with prospects, and you have SDR or sales bandwidth to follow up, Premium is definitely worth testing.
For enterprise and SaaS clients with sales teams monitoring page activity and doing outbound, the value is more obvious.
If you’re a smaller company without the bandwidth, probably not.
And if your page is just a placeholder, skip the fee and keep building the old-fashioned way: strong content, consistency, and smart distribution.
As for us here at WUC, we opted out after the trial. The lift wasn’t there—at least not for how we use LinkedIn as a boutique growth marketing agency. Our Company Page and Services Page are active, but not a core sales channel for us. However, we do plan to retest on our own page in January 2026 and see if our results change (stay tuned!).
Do you want help designing your ideal LinkedIn marketing strategy? We’re here to help, whether that means upgrading your Company Page, polishing Services Pages, creating outbound playbooks for SDRs, or building campaigns that turn views into real conversations. Reach out. We’d love to hear from you.
