What is Keyword Research and How Do You Begin?
Keyword research will inform which words you need to optimize on in order to improve your search rank using search engine optimization.
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Diana Sparacio
- Sep 20, 2021
- 3 min
3 Reasons You Need A Social Media Manager
Social media is an integral part of our lives and, thus, our digital marketing strategies. Here’s why you’ll benefit from hiring a pro.
Diana Sparacio
- Sep 13, 2021
- 3 min
Media for Marketers - Our Favorite Books and Newsletters
With this list, you can gather insight from the most successful marketing campaigns, understand how to be more productive, and much more.
Karla Margeson
- Sep 7, 2021
- 4 min
10 Tips for Subject Lines That Convert
You’ve got a killer draft written. It’s got the right headline, content, and call to action. But what do you choose for the subject line?
Diana Sparacio
- Aug 23, 2021
- 4 min
7 Steps for Creating Your Messaging and Positioning Framework
So you’ve decided you're ready to build a messaging and positioning framework (MPF) - let’s help you get started.
Diana Sparacio
- Aug 16, 2021
- 3 min
Content Marketing and 3 Ways to Do It
Did you know that 70% of marketers are actively investing in content marketing? (HubSpot Academy, 2020). If you’re not already familiar...
Diana Sparacio
- Aug 9, 2021
- 3 min
5 Tips for Your Next Blog Post
Blogs are one of the most important forms of media used in content marketing strategies today.
Diana Sparacio
- Aug 2, 2021
- 3 min
Marketers on Slack: 5 Features You Didn’t Know You Needed
Back in the day, the word slacking had only one meaning - laziness. Now, ironically enough, it’s a popular tool to effectively communicate.
Diana Sparacio
- Jul 12, 2021
- 3 min
The MPF: What Is It and Does Your Business Need One?
What is your brand’s unique selling point? Your story? Your value? If you had to summarize it in a sentence or two, could you?
Diana Sparacio
- Jun 16, 2021
- 3 min
3 Reasons Your Business Needs an Organic Social Media Strategy
It’s only there that you will find a local business going head to head with fortune 500 companies, competing on the same playing field.
Diana Sparacio
- Jun 9, 2021
- 4 min
MoFu, BoFu, ToFu: Learn Your Marketing Terms
As someone who is working hard to grow your business, it’s important to understand basic marketing lingo.
amy winner
- Jan 5, 2021
- 4 min
2021 Marketing Audit Checklist
Even if you have a finely-tuned marketing machine, the new calendar year is a great excuse to take stock of what's working and what's not.
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