top of page
Flight Plans Blog
Search


Why Fractional CMOs Are the Secret to Solving the CMO Turnover Problem
The traditional CMO model can often feel unsustainable. Let's explore what a fractional CMO can offer!

Elise Oras
May 193 min read


Why Replacing Your Agency with AI Is a Mistake—and Why Your Agency Should Still Be Using It
Thinking of replacing your marketing agency with AI? See why it’s a misstep and how the RIGHT agency can help you integrate AI so it makes your work better.

Elise Oras
May 162 min read


How to Upload a Blog to HubSpot: A Simple Guide for B2B Marketers
This guide will walk you through uploading a blog to Hubspot. From creating a new post to scheduling it , we'll cover everything!

amy winner
May 122 min read


From Robotic to Real: How to Edit AI Content for a More Authentic Voice
How do you edit your content so it doesn’t sound like it came from a robot? Let us help you to make sure your content sounds human!

amy winner
May 53 min read


Mastering LinkedIn Newsletter Creation: A Step-by-Step Guide
Whether you're a marketer, thought leader, or business owner, launching a LinkedIn Newsletter can boost visibility and drive engagement!

Diana Sparacio
May 14 min read


Building a Marketing Team in the Age of AI
AI has completely changed the game. Let us explain how the skillsets you hire for and roles you prioritize headcount to fill may shift.

amy winner
Apr 283 min read


Uncertainty Calls for Focus. Here’s How to Market Smarter Right Now.
B2B startups and scaling companies keep momentum with smart, resilient marketing. Here's our advice!

Elise Oras
Apr 112 min read


The Four Core Elements of Effective Messaging
Let’s explore the four core elements to see how each can elevate your marketing messaging strategy!

Elise Oras
Apr 74 min read


Why Great Products Fail: The Missing Piece Most Companies Overlook
Messaging and positioning frameworks might not be flashy, but their impact on a company’s success can be profound. Let's get into it!

Elise Oras
Mar 312 min read


Why Patience Pays Off: The Long Game in Digital Ads
Patience is key to digital ad success. Learn how campaigns grow over time and what KPIs to track when!

Elise Oras
Mar 273 min read


It’s the End of Third-Party Cookies: What Marketers Need to Know
Google is officially phasing out third-party cookies in Chrome. Here’s what’s happening and what it means for your marketing strategy!

Elise Oras
Mar 245 min read


Spring Cleaning Your Marketing Strategy: What to Keep, Update, and Toss
Just like an overstuffed garage, your marketing strategy can accumulate clutter. Here’s what we recommend to keep, update, and toss!

Karla Margeson
Mar 213 min read
bottom of page
