Seamless Webinar Registration: How to Connect HubSpot with Zoom
- Diana Sparacio
- Jul 28
- 3 min read
Updated: Oct 2
Tired of playing middleman between your webinar signups and Zoom? Say goodbye to the copy-paste struggle and let automation do the work for you!
By integrating HubSpot with Zoom, registrants from your HubSpot landing page can be seamlessly added to your Zoom webinar registrant list without lifting a finger. This integration eliminates manual headaches, improves attendee management, and streamlines your webinar workflow.
In this guide, we'll show you how to connect a Zoom webinar to HubSpot like a pro. That way, you can focus on delivering stellar webinar content instead.
Step-by-Step Guide to Connect a Zoom Webinar to Hubspot
1. Install the Zoom App in HubSpot
To begin the integration process, install the Zoom app in HubSpot:
Log into Hubspot.
Visit the HubSpot Marketplace by clicking the marketplace icon in the top-right corner.
Click “Apps.”
Use the text field to search for the word “Zoom” then click on the app.
Click the “Install App” button.
Follow the authentication steps to connect your Zoom and HubSpot accounts.
In the pop-up window, enter your Zoom login details and click “Sign In.”
Next, you'll be asked to grant Zoom for HubSpot access to your Zoom account. Click “Allow” to proceed.
Once redirected back to HubSpot, you'll see Zoom listed under “Connected Apps.”
2. Create a Zoom Webinar
Schedule a webinar in Zoom, using these steps:
Log in to Zoom.
Navigate to “Webinars” > “Schedule a Webinar.”
Fill out the webinar details, including:
Topic
Date
Time and time zone
Duration
Registration settings (make sure to click the “Required” box to capture attendee details)
Once the webinar is created, click the webinar (in the “My Webinars" section) and select “Email Settings” in the top nav.
Decide which emails you’d like Zoom to send automatically to your webinar registrants.
For each, fill out the email settings:
Confirmation email: Make sure “Confirmation Email to Registrants Send upon registration” is set.
Reminder email: We recommend sending a reminder email 1 day and 1 hour before the webinar.
3. Sync Zoom with HubSpot Form Submissions
To automate the registration process:
In HubSpot on the left-hand menu, click “Automation” > “Workflows.”
Click “Create Workflow” and choose “Start from Scratch.”
Set the trigger as “Form Submission,” then select the HubSpot webinar registration form you created.
Add an action by clicking “Add Contact to Zoom Webinar.” (This option appears once the integration is enabled.)
You will be prompted for a “Webinar ID.” Locate it by:
Navigating to “Zoom” > “Webinars” in your Zoom account.
Finding your scheduled webinar and copying the “Webinar ID” from the details page.
Once you've added the webinar ID to the Hubspot workflow, you can push the “Review and Publish” button to activate the automation.
4. Test the Integration
To verify that everything is working correctly:
Register for your own webinar using the HubSpot webpage form.
Check if the registrant is automatically added to the webinar in Zoom.
To view your webinar registration list, log into the Zoom web portal.
Navigate to the "Meetings" or "Webinars" page.
Select the specific event, and then click on the "Registration" or "Invitations" tab.
Then click “View.”
If issues arise, revisit the Hubspot integration settings and ensure proper authentication between the platforms.
You can access the integration settings by going to “Data Management” on the left hand menu and clicking “Integration.”
And there you have it! No more juggling spreadsheets or manually adding attendees! With HubSpot with Zoom integrated, you can sit back and let automation do the heavy lifting. This setup saves you time, ensures accurate tracking, and lets you focus on delivering a top-notch webinar experience.
Need help fine-tuning your marketing automation? Wheels Up Collective has your back. Reach out today! Let's get your webinars running on autopilot.
