If you work for a startup company, you likely have a lot on your plate. Do you find yourself and your team members wearing too many hats? Perhaps trying to accomplish tasks far outside of your expertise, resulting in long lead times and less-than-stellar results?
From managing day-to-day operations to strategizing for the future, it can be tough to find the time and resources to focus on marketing. This is especially true if you're running a B2B (business-to-business) company, as B2B content marketing can be particularly complex and often requires specific skill sets.
This is where a B2B content marketing agency can come in handy. By working with a team of experts, you can take a load off your plate. In this post, we'll explore 3 reasons startups should consider hiring a B2B content marketing agency.
1. Your marketing strategy improves when you work with a marketing agency.
By hiring an agency, you get instant access to an expanded marketing team made up of experts who know the ins and outs of creating and executing effective marketing strategy. With team members ranging from designers and writers to digital advertising specialists and social media managers, all you have to do is pick one agency and vualá, you get them all.
By working with a marketing agency, you tap into their knowledge and experience, which can help improve your overall marketing strategy. An agency will be able to identify areas for improvement and recommend strategies that align with your business goals.
This not only means your marketing strategy improves but also means you can stop trying to figure out how to do the tasks you aren’t meant to do and start focusing on your own expertise.
2. Marketing agencies give you access to a robust tech stack.
Another practical bonus? Marketing agencies often have access to a wide range of marketing tools and technologies that can help make your campaigns more effective and efficient.
For example, an agency may have subscriptions to marketing automation software, email marketing platforms, social media management platforms, and SEO research tools. These tools can be expensive to purchase and maintain on your own but by teaming up with an agency, you can access them without the large upfront investment.
The tools will save time and resources and can provide important data to yield better results from your marketing efforts. Additionally, an agency will have expertise in using these platforms, which can help ensure that you're making the most of them and save you the hours figuring them out yourself.
3. A marketing agency will empower your sales team to close deals.
Marketing is the bridge between customers and sales. By working with a marketing agency, your sales team gets the support they need to be successful. For example, agency marketing efforts will supply your sales team with quality leads by taking their input on who they want to talk to and devising marketing strategies that attract exactly those folks. Then, based on learnings over time (and feedback from the sales team on how those leads do), those marketing strategies will become more refined to drive more and better quality leads down the line.
The agency also supports sales to better convert leads by supplying them with templated communications that align exactly with the lead profile and the marketing messaging the lead was already exposed to. Plus the sales team will get scripts for inbound, outbound, objection handling, cross selling, and upselling. This provides sales with a strong list of leads and the tools they need to more easily convert them, enabling them to spend their time doing what they do best: closing deals and building relationships with customers.
If your plate is overflowing, it might be time to consider hiring a B2B content marketing agency. By working with a team of experts, you can improve your marketing strategy, access a range of marketing tools and technologies, and empower your sales team. With the right agency on your side, you can take your marketing efforts to the next level and drive real results for your business.
If you are wondering if hiring an agency is right for you, we’re here to chat.