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I've Been Pandering to My Audience Since I Was 8. Now the Audience Is a Robot.
I’ve spent my career figuring out what moves people. Now the first one reading the content isn’t a person—it’s an agent. Here’s what that means for writing.

Elise Oras
Jul 34 min read


“Claude Beige” Is the New Stock Photo
AI-generated marketing is the new stock photo: safe, predictable, and instantly forgettable. Here's how to use AI without losing your brand's edge.

Amy Winner
Jun 114 min read


We Don't Want a Beige Internet: The Homogeneity Problem with AI-Built Sites
AI-generated sites all look the same. We break down why vibe coding creates visual homogeneity — and how to use AI without losing your brand.

Elise Oras
May 279 min read


From Darkrooms to Digital Agents: A Head of Content’s Reckoning with AI
From childhood memories of dial-up to today's AI-powered marketing, Karla Margeson reflects on what this shift means for creatives, strategists, and teams.

Karla Margeson
Jun 26, 20256 min read


Why Replacing Your Agency with AI Is a Mistake—and Why Your Agency Should Still Be Using It
Thinking of replacing your marketing agency with AI? See why it’s a misstep and how the RIGHT agency can help you integrate AI so it makes your work better.

Elise Oras
May 16, 20252 min read


From Robotic to Real: How to Edit AI Content for a More Authentic Voice
How do you edit your content so it doesn’t sound like it came from a robot? Let us help you to make sure your content sounds human!

Amy Winner
May 5, 20253 min read
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