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How to Get What You Want Out of AI with Fewer Back and Forths
Most people are getting mediocre results from AI because of how they’re asking, not what they’re asking. Here’s how to get better output in fewer rounds.

Karla Margeson
Jul 277 min read


I've Been Pandering to My Audience Since I Was 8. Now the Audience Is a Robot.
I’ve spent my career figuring out what moves people. Now the first one reading the content isn’t a person—it’s an agent. Here’s what that means for writing.

Elise Oras
Jul 34 min read


“Claude Beige” Is the New Stock Photo
AI-generated marketing is the new stock photo: safe, predictable, and instantly forgettable. Here's how to use AI without losing your brand's edge.

Amy Winner
Jun 114 min read


We Don't Want a Beige Internet: The Homogeneity Problem with AI-Built Sites
AI-generated sites all look the same. We break down why vibe coding creates visual homogeneity — and how to use AI without losing your brand.

Elise Oras
May 279 min read


From Darkrooms to Digital Agents: A Head of Content’s Reckoning with AI
From childhood memories of dial-up to today's AI-powered marketing, Karla Margeson reflects on what this shift means for creatives, strategists, and teams.

Karla Margeson
Jun 26, 20256 min read


Why Replacing Your Agency with AI Is a Mistake—and Why Your Agency Should Still Be Using It
Thinking of replacing your marketing agency with AI? See why it’s a misstep and how the RIGHT agency can help you integrate AI so it makes your work better.

Elise Oras
May 16, 20252 min read


From Robotic to Real: How to Edit AI Content for a More Authentic Voice
How do you edit your content so it doesn’t sound like it came from a robot? Let us help you to make sure your content sounds human!

Amy Winner
May 5, 20253 min read
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