Holiday Marketing Magic: Our Favorite Campaigns and Why We Love Them
Here are three merry and bright holiday campaigns we think every marketer can learn from.
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amy winner
- Dec 16, 2022
- 5 min
3 Ways to Economy-Proof Your 2023 Marketing Strategy
The economy may be changing and scary right now – and you’ve got this. Good ROI hygiene, intentionality, and clever resourcing are key.
Megan Kibler
- Dec 12, 2022
- 2 min
3 Holiday Marketing Campaigns with Memorable Lessons
Here are 3 examples of great holiday campaigns to use for inspiration.
Cara Konowalchuk
- Nov 28, 2022
- 3 min
How to Build Your Status as a Thought Leader
Making your experts a bit famous not only helps garner earned media mentions, but it adds credibility in the marketplace.
Megan Kibler
- Oct 27, 2022
- 3 min
Top 5 Spooky Marketing Fails
With Halloween right around the corner, we thought it’d be a fitting time to share a few spooky marketing fails.
Cara Konowalchuk
- Oct 17, 2022
- 3 min
How to Get Your PR Story Straight
By definition, startups move fast, so it’s easy for teams to end up on different pages – and that’s disastrous for PR pros.
Cara Konowalchuk
- Oct 10, 2022
- 3 min
Why You Should Consider Influencer Marketing as a Startup
Check out 3 heart-worthy influencer marketing campaigns.
Cara Konowalchuk
- Oct 3, 2022
- 4 min
As a Startup, Should You Choose DIY Marketing or Hire an Agency?
Here are 3 reasons you should consider hiring a marketing agency to grow your company.
Cara Konowalchuk
- Sep 26, 2022
- 2 min
How to Build Your Authentic Marketing Voice
What is "brand voice" and why does it matter? It enables people to perceive a brand as reliable and trustworthy. Learn more.
Cara Konowalchuk
- Sep 5, 2022
- 3 min
Could Experiential Marketing Be Making a Comeback?
Check out the well-known brands spearheading the ultimate experiential marketing strategy comeback.
Paula Finkelstein
- Aug 29, 2022
- 4 min
Writing a Strong Messaging and Positioning Framework (MPF)
Here are some steps any marketer should take when developing what is possibly the most important asset for their team: an MPF.
Cara Konowalchuk
- Aug 22, 2022
- 2 min
PR for Startups: Is It Worth It?
PR is not only a good idea but a critical piece to building a truly successful business. Here are three reasons PR is a good idea.
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