A/B Testing: Use This Method to Uncover What Really Works in Your Marketing Campaigns
We'll explore the concept of A/B testing and review the top elements you should A/B test for improved engagement rates on your campaign.
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Diana Sparacio
- Jan 15
- 3 min
Top 5 Marketing Podcasts to Listen to in 2024
We've got some marketing podcasts you’ll want to add to your queue. In fact, in this blog post, we've curated a list of our top five.
Cara Konowalchuk
- Jan 11
- 3 min
Top Marketing Conferences to Attend in 2024
Here are the top marketing conferences to mark on your calendar for 2024.
Cara Konowalchuk
- Dec 11, 2023
- 3 min
SEO Secrets Revealed: How a Marketing Agency Can Use Keywords to Improve Your Online Visibility
SEO is more than just algorithms and keywords. It's a commitment to crafting relevant, high-quality content, and a great user experience.
Diana Sparacio
- Oct 12, 2023
- 7 min
7 Steps to Build a Lifecycle Marketing Strategy
Here are 7 steps to build an effective lifecycle marketing strategy that can boost your business's bottom line.
Karla Margeson
- Apr 17, 2023
- 4 min
6 Dos and 4 Don’ts for B2B Email Marketing
Here are 6 dos and 4 don’ts for writing and sending effective email campaigns for your b2b business.
Karla Margeson
- Mar 1, 2023
- 4 min
How to Measure the Success of Your Content Marketing: 5 Metrics to Watch
If you’re interested in keeping an eye on your bottom line, these are the big deal metrics you should prioritize.
Karla Margeson
- Apr 4, 2022
- 3 min
Why Empathy Is Important in Your Content Marketing Strategy
Did you know that applying empathy can be really important in the workplace and in your content marketing strategy?
Karla Margeson
- Mar 21, 2022
- 3 min
Listicles: 5 Roles They Play In Your Content Strategy
Here are five reasons to consider listicles for your content plan.
Karla Margeson
- Feb 14, 2022
- 5 min
Using Human Centered Design to Inform Your Marketing Strategy
Here are 3 tenants to human centered design - and ultimately improved CX - you can use for your marketing strategy and products today.
Karla Margeson
- Feb 7, 2022
- 3 min
How to Test Copy on Your Landing Page
How can you be sure your web page elements are working for you? Give them a test! Here, we’ll talk about testing your landing page copy.
Karla Margeson
- Dec 27, 2021
- 3 min
Marketing Campaigns and Tactics: An Introduction to the Basics
Whether you’re a budding marketer or simply someone who’d like to understand the world of promotion, read on for an overview of the basics.
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