Don’t have time to sit down and read a book about marketing? We get it. And we have a solution - podcasts. If you’re not already in the know, podcasts are a series of digital audio shows that have a consistent theme or topic; episodes can be downloaded and saved on your laptop or phone. Just a few podcast topic examples include business, comedy, news, self-help, and true crime, but the topics are truly endless.
Why should I listen to podcasts?
The answer is simple - knowledge and convenience. Podcasts are a great way to learn without having to allocate hours sifting through books for information. As people search for more opportune methods to learn, podcasts are rising in popularity. In fact, in 2021, 28% - or 80 million Americans - are weekly podcast listeners (Convince & Convert). With weekly podcast listeners on the incline, it’s clear people are beginning to see the benefits.
The best part is, you can listen to podcasts at your own pace and convenience. Going for a walk, have a 2 hour car ride, or don’t feel like listening to the whole episode at once? No problem, podcasts give you the flexibility to listen to what you want, for how long you want, and where you want to.
Where do I find these podcasts?
Podcasts can be found on various platforms including Apple Podcast, Spotify Podcast, Google Podcasts, Substack, and more. With so many podcast platforms to choose from, it can be tough to keep track of them all. That’s why I’ve made a list of the top 5 marketing podcasts and where you can find them.
Top 5 marketing podcasts:
Let’s take a look at what we loved about these five selections.
Don’t let the title of this podcast scare you away - it’s meant for marketers and this advice will make you far less likely to be hated. If you don’t want to bother with the typical marketing fluff, this podcast cuts through the noise and gets right to the source with actionable marketing tactics you can implement now. Louis, host of the Everyone Hates Marketers podcast, welcomes expert guests weekly to give insightful marketing advice.
If you’re searching for marketing tips, hacks, and strategies - look no further. Podcast host Shane Barker makes digital marketing accessible for everyone with practical and resourceful tips for digital marketing campaigns. Some past podcast topics include fixing websites for better conversions, doing referral marketing right, and the basics of ecommerce link building.
Marketing School Podcast
If you don’t have time to listen to a long podcast, this is the podcast for you. Marketing gurus Neil Patel and Eric Siu can be your very own marketing instructors and most importantly they practice what they preach. The entrepreneurs and marketing expert co-hosts provide 5-10 minutes of daily top-level marketing advice to help your business take its strategy to the next level.
As you may have guessed with this title, Marketing Over Coffee is a more casual discussion about new and traditional marketing tactics. Hosts John J. Wall and Christopher S. Penn discuss marketing topics that range from social media and search engine optimization, to email marketing, and the importance of good copywriting. This weekly podcast is filled with expert takes on marketing trends that are personable and fascinating in a way that you're likely to find only outside the office - appropriately, it's recorded in a coffee shop!
If you’re familiar with or use the SEMRush platform, you might be interested to learn the company also has a marketing podcast. The Marketing Scoop provides a weekly source of growth stories from all types of brands ranging from local to global including such names as Google, IKEA, and more. Tune in to listen as host, Laura Morelli, interviews the faces behind successful marketing campaigns and discover how you can use the techniques and apply them to your business.
Want to learn more marketing tips and resources? Check out our blog post on our favorite marketing media where we list our team’s top-rated marketing books and newsletters.