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SEO Secrets Revealed: How a Marketing Agency Can Use Keywords to Improve Your Online Visibility

Search engine optimization (SEO) isn't just a buzzword - it's a major driving force behind a website's success. It’s a set of strategies that are designed to enhance a website's visibility on search engines such as Google. The ultimate goal is simple: to attract more organic traffic by becoming one of the first pages listed in search engine results. This is known as “ranking,” and you want to rank highly.


In this blog post, you’ll discover that SEO is more than just algorithms and keywords. It's a commitment to crafting relevant, high-quality content, and fostering the best possible user experience.


Image of SEO

How do you do that, you ask? Read on to find out!


Secret #1: Create valuable content your audience needs


Semrush sums it up perfectly: "The ultimate goal of any search engine is to make searchers happy with the results they find." SEO is the conduit to this happiness, but it only works if the high-quality content exists in the first place.


So, what does valuable content look like?


It takes many forms: engaging blog posts, captivating videos, enlightening podcasts, informative ebooks, and eye-catching infographics. Each piece serves as a building block, establishing your online presence and resonating with your target audience.


Here's the secret to making it SEO-ready: weave your carefully researched keywords seamlessly into your carefully crafted content. Google loves relevance, and by aligning your content with the keywords your audience searches for, you're signaling to the search giant that your site is the go-to resource for their needs.


Secret #2: Do your research (and leverage tools that make your life easier!)


If keywords are supposed to steer your content to the top of the search results, it’s important to choose the right ones. To figure out what’s “right” for your brand, ask yourself these guiding questions:

  • Who are your target customers and what are they scouring the internet for?

  • Where does the search term you want to rank highly for fit in your buyer’s journey?

  • What do you want your brand to be known for?

Once you have some idea of how to answer those questions, it’s time to start your keyword research.


The arsenal of tools at your disposal is extensive and includes options like Keyword Planner from Google, Keyword Magic Tool by Semrush, and Answer the Public. These tools help you uncover the language your audience speaks, allowing you to curate a list of keywords you can weave into content that ranks high on search engines and speaks to your audience’s needs.


Secret #3: Elevate your on-site optimization


Creating stellar content and sprinkling it with keywords is just the beginning. Take it a step further with on-page SEO.


On-page SEO efforts are those focused on elements you can control on your website, such as meta descriptions, page headers, link strategies, and user experience. Even if your content rocks, it’s important to have an online presence that’s user friendly and easy for search engines to crawl.

Why does it matter?


Because Google loves a swift, mobile-friendly, and secure website for users. The faster your site, the happier the user, and the higher you climb in the search rankings. Tools like PageSpeed Insights, Google Lighthouse, WebPage Test all help with load time specifically. Taking it a step further, comprehensive tools like Site Audit and MozPro offer insights into your website's overall health.


Buckle up for the next level of SEO mastery—on-page optimization is your ticket to a digital kingdom that not only captivates but reigns supreme.


Secret #4: Create a link-worthy site


The term “backlinks” refers to links from other websites that point back to yours.


Consider an external link as a virtual thumbs-up from the digital community and a vote from Google on the popularity of your page. There is a strong correlation between sites with lots of quality backlinks and higher rankings. When relevant, high-quality sites give your content a thumbs up, Google does too.


For example, imagine you're writing a blog post about the health benefits of a particular type of herbal tea. To make your content more link-worthy and trustworthy, consider referencing scientific studies published in respected medical journals, such as the National Institutes of Health (NIH).


By citing reputable sources like the NIH, you not only enhance the credibility of your content but also create an opportunity for others in your industry to link back to your valuable resource.


Some helpful backlinking tools include Backlink Analytics, Moz Link Explorer, and Ahrefs Backlink Checker.


Improving SEO is a marathon, not a sprint. You’ll likely start to see results after 4-6 months, according to LinkedIn. Rest assured if you stick with these strategies, your web pages will make their way to the top of the search results.


Are you looking for support to improve your SEO today? We’re on standby.


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