A study published on Hubspot Academy states that “About 64% of marketers actively invest time in search engine optimization (SEO).” With this many marketing professionals paying attention to SEO, each using strategic keyword placement to fight for the limited number of potential site visitors they can reach when someone searches using a term they’ve focused on, it’s become a marketing tactic that’s too big to ignore.
Whether you’re a startup or a small business, SEO is becoming a prominent digital marketing strategy; as you weigh your own investment in the practice, it’s important to know how it can improve your business. SEO is a great method to increase the quantity and quality of traffic to a website. In fact, Hubspot Academy claims that “Businesses that blog get 55% more website visitors than businesses that don't ”. By increasing the frequency with which your webpages show up in organic search results, your business can increase your website traffic and resulting purchases.
When looking for ways to boost your SEO efforts, there are a number of ways to get started. One of the fastest ways is blogging. Not only is it the perfect way to showcase your business as a subject matter expert in your industry, but if done correctly, blogging can improve your website’s ranking in search results.
Here are the three ways that blogging can boost your SEO:
Use Blogs to Optimize On-Page SEO
Use Blogs to Boost Link Building
Use Blogs to Stay Relevant
1. Use Blogs to Optimize On-Page SEO
On-Page SEO is the practice of optimizing the content on your webpages to help search engines and people understand the website and its content more thoroughly. If you will, think of your keyword and content organizational strategy as creating an intentional outline for your page. It directs the visitor easily through the content and ideas you most want them to know. Without it, people would have trouble understanding what you are trying to share with them - the same goes for the search engine.
Blogs are a great opportunity to optimize On-Page SEO. Utilizing on-page SEO tactics properly, you have a higher chance to rank in search engines and get more traffic to your website. You can continually optimize blog posts through page heading tags, title tags, and internal links, and more.
2. Use Blogs to Boost Link Building
Link building is one of the most important aspects of SEO. Links to and from your webpage are a sign to search engines like Google that your site is a high quality resource that people want to reference. I know you may be thinking, “the more links, the better”, but that may not always be the case; not all links are created equal. Although a greater quantity of links may give you the opportunity to rank higher, the quality of the links you’ve earned heavily affects your ranking.
You can avoid low quality links by linking strategically to high authority websites that provide value. Creating content for your blog that’s relevant to the pages you link to matters too, and increases the odds someone else will want to link to you as well. Blogs provide even further opportunity for link building in that you can earn listings from other blogs when featured on guest posts. By creating great, relevant, and educational content that people want to link to and engage with, you can boost your site’s search ranking.
3. Use Blogs to Stay Relevant
Relevance is important for SEO because Google uses it as a ranking factor. They rank the relevance of your content to determine who will appear at the top of the search engine results. Search engines crawl the web searching for links between your website and other webpages. Your business blog can provide hundreds of additional webpages for Google to crawl, and that can be SEO optimized to boost your rank.
Blog posts help you stay relevant because you can focus on building topical relevance. You can grow topical relevance by focusing on content that people care about. Keywords are good indicators of which topics are popular and can serve as a structure for your blog posts. If you’re frequently blogging about a specific set of topics, for example, this will give Google new pages to crawl and you will rank much higher on those topics and related search terms.
Although there are plenty of ways to begin building your SEO, blogging is one of the quickest ways to get started. If you’d like help boosting your SEO, we’d love to talk about the different methods and which might work best for you and your business. Let’s chat.