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Fall Cleaning - Keep Your Website in Top Shape with this Technical Audit Checklist

Whether you're launching a new website or just staying on top of the one you already have, here's a checklist you can use to make sure you've checked the boxes for a strong backend. Not only will these things help with site performance, they'll also make your website more stable and search engine-friendly. Let us know if you need a hand with any of these things on your site.

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Setting up a new site:

  1. Set Up Google Search Console and Bing Webmaster Tools

  2. Install Google Analytics

  3. Sitemap creation and submission - XML file submitted to Google Search Console and Bing Webmaster Tools

  4. Create robots.txt

  5. Audit site for crawl-ability by major search engines and fix any errors (Google Search Console)

  6. Audit site for manual actions (Google Search Console)

  7. Ensure site is set up on HTTPS encryption and check to make sure internal links go to HTTPS pages

  8. Check for duplicate sites and set up 303 redirects so only one site indexes

  9. Run the Google Console error report to find (then fix) errors

  10. Run the Google Rich Results test to find (then fix) structured data errors

  11. Check site speed and fix errors (

  12. Check and fix all inbound and outbound links (SEMRush, Moz)

  13. Make sure site is mobile-friendly and provides a good user experience in both desktop and mobile formats

  14. Create a permanent 404 page

  15. Fix duplicate content and assign canonical links where appropriate (ahref site audit tool)

  16. Ensure all images have SEO-appropriate names and alt tags

  17. Check for multiple H1 tags (each page should only have 1)

  18. Coordinate search terms per page to avoid cannibalization

  19. Check URLs for keyword optimization, length, and intentional hierarchy

If you're moving your site to a new domain:

  1. Pull a website backup

  2. Complete a Change of Address with Google Console

  3. Transfer the domain in GA - use the same tracking code

  4. Fix broken links and set up 301 redirects

  5. Create a new sitemap and trigger reindexing with Google and Bing

  6. Set up email aliases using the old domain to forward to the new email addresses


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