Did you know that the average user spends 2 hours and 25 minutes on social media every day? (Hootsuite). It’s clear that social media has become an integral part of our lives and, thus, our digital marketing strategies. Perhaps it’s time to start thinking about how organic social media can benefit your business.
If you haven’t yet considered organic social media as a strategy for your business, but would like to learn more, check out my introductory blog post to organic social media where I explain what organic social media is and why your business needs a presence within it.
A business owner typically wears multiple hats in their business. So even if you do understand how an organic social media plan can benefit your business, you may not have the time to manage it on your own. Here’s three ways you’ll benefit from hiring a professional.
1. You’ll move forward with an effective strategy
Anyone can put together a post for social media, but a carefully curated post that resonates well with your target audience requires more professional experience than your average Joe. Hiring a professional to run your social media ensures you will have a strategy in place to achieve your business goals. A social media manager will create each post with an intended objective, they’ll measure results against those goals, and adjust your strategy based on what they learn. At the end of the day, the goal of social media is to drive awareness, conversions, and build brand loyalty; hiring a professional to run your social media can achieve that. In fact, improved traffic, lead generation, and growing fan loyalty are among the top reasons why marketers see value in employing social networks in their campaigns (Statista, 2019). Without a social media manager to implement a strategy, you may find yourself putting too much effort into a marketing strategy without seeing any results.
2. You’ll stay consistent
Consistency is key. It’s likely you’ve heard that plenty of times in your life - that’s because it’s true. Especially when it comes to social media, people want to follow accounts that post frequent and relevant content. In fact, Hubspot suggests that “The most common publishing cadence for social media marketers is three-to-four times per week”. Hiring a social media manager will make certain your business follows these suggestions. With a social media manager dedicated to posting consistently throughout the week, you’ll see higher engagement and growth for your business.
3. You’ll save time
Now you may be thinking, sure I’m saving time - but it’s still costing me. How will I break even? While you could take my word for it, let’s check out the numbers instead. Sprout Social posted a study that states “ After following a brand on social media, consumers continue to engage in various ways. Ninety-one percent visit the brand’s website or app, 89% will buy from the brand and 85% will recommend the brand to a family or friend.” An expert can increase traffic to your website and likely lead to an increase in purchases. With a social media manager, your return on investment will likely at least cover the cost to hire a professional, and possibly even more.
There are plenty of other reasons your business should consider hiring a social media manager, but these are the three most crucial. To put it plainly, bringing in an expert to run your social media will bring the best results.
Ready to hire a social media manager, but don’t know who to hire? Look no further - we’re a seasoned team of marketing professionals ready to dive in. Not ready for that just yet? No worries - let’s chat to see what we can do to help get you there.