Now is the perfect moment to revisit marketing fundamentals that often get buried under new product launches, fundraising cycles, and (ideally) rapid growth.

Nine times out of 10, the answer boils down to the usual suspects: More leads. More at-bats. A stronger pipeline. Got it. But now what?

Focus on what drives results by auditing channels, breaking up with vanity metrics, and streamlining content and tools.

We’ve created a guide that breaks down what a social media audit is, explains why you need one, and how to get started.

Even if you have a finely-tuned marketing machine, the new calendar year is a great excuse to take stock of what's working and what's not.