Nine times out of 10, the answer boils down to the usual suspects: More leads. More at-bats. A stronger pipeline. Got it. But now what?

Focus on what drives results by auditing channels, breaking up with vanity metrics, and streamlining content and tools.

We’ve created a guide that breaks down what a social media audit is, explains why you need one, and how to get started.

Even if you have a finely-tuned marketing machine, the new calendar year is a great excuse to take stock of what's working and what's not.