Your Summer Growth Strategy Starts Here

A word of seasonal advice? Don't let your pipeline melt this summer.

It's true. The season often brings a lull in the B2B world. Calendars lighten, decision-makers take vacations, and inboxes get quieter. It's tempting to think of this seasonal slowdown as a stop sign. But you'd be better served to consider it a strategic opportunity.

Now’s the perfect time to step back and fine-tune your go-to-market strategy. It's like a little beachside reset for your pipeline.

Start by revisiting your ideal customer profile. Has your target audience evolved? Are you still aligned with the buyers most likely to convert, expand, and stick around? If not, adjust your sights accordingly.

Summer’s slower pace is also a great chance to get reacquainted with your buyer personas. What’s keeping your decision-makers up at night (besides the heat)? Have their priorities shifted? Are new voices showing up in the buying process? Use this window to pressure-test your assumptions and refresh your view of the people behind the ideal customer profile.

Not sure where to start? Our Buyer Persona Template is a great summer-sidekick. It’s quick, practical, and designed to help you zero-in on what really matters to your buyers.

Summer is also an ideal moment to re-engage dormant leads. A well-crafted, summer-themed campaign can rekindle interest without being intrusive. Sometimes, a simple check-in is all it takes to reopen a conversation.

On the content front, think creatively. Summer is a great time for lighter, engaging pieces—try testing a short video series, a curated reading list, or a behind-the-scenes look at your team. These formats can humanize your brand and foster deeper connections.

Don't forget internal alignment. With fewer meetings and distractions, summer is perfect for cross-functional strategy sessions. Collaborate with Sales, Product, and Customer Success teams to identify what's working, what's not, and where new growth opportunities lie.

While others are kicking back in beach chairs, you’ve got a chance to grab the sunscreen and get to work. And if you want a hand, let us know. Wheels Up Collective is here to help turn the usual summer slump into a strategic glow-up.