How Wheels Up Collective Helped HData Scale Fast
FROM INDUSTRY NEWCOMER TO EMERGING TECHNOLOGY LEADER
HDATA
Strategy, Messaging, Lead Generation
HData set out to change the way the energy industry works with regulatory data. Their automation platform streamlines compliance, reporting, and analytics work by replacing slow, manual processes with fast, intelligent solutions.
But to change longstanding work habits in a highly resistant market, drive product demand, and secure Series A funding, they needed more than great technology. They needed marketing leadership and an engine that could:
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Build industry credibility and establish HData as a trusted authority
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Generate high-quality leads and fuel a scalable demand generation system
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Define crisp, impactful messaging and positioning for the evolving brand and platform
That’s where Wheels Up Collective came in.
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Fractional CMO Services:
Leadership That Moves the Needle
HData needed executive-level leadership that could align strategy with aggressive growth goals. We embedded a fractional CMO directly into their leadership team, so that every marketing effort would be directly designed to drive revenue, increase investor confidence, and enable long-term scalability.
With our fractional CMO services, HData:
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Built a data-driven marketing roadmap tied directly to business objectives
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Embarked 2x on messaging and positioning refinements that sharpened their value proposition
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Aligned marketing and sales strategies for seamless pipeline acceleration
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Refined an investor-ready narrative that helped them secure $10M in Series A funding
"As a pre-series A startup, our marketing needs were constantly evolving. We needed someone who could not only build our strategic marketing plans, but also execute at a very high level. A fractional head of marketing was the perfect solution.
Wheels Up fully embedded in our Revenue and Leadership teams, playing a pivotal role in HData’s transformative journey. Over 18 months, they helped us double sales, secure Series A funding, reengineer our messaging, redesign our website, and host our first customer conference."
Hudson Hollister, Co-Founder & CEO, HData
Full-Stack Execution:
A Multidisciplinary Team for Instant Scale
Even the best strategy falls flat without the ability to execute. Operating as HData’s full-stack marketing team, the Wheels Up Collective agency provided HData with expert leaders across every marketing channel they needed—all without any overhead added for an in-house team.
Together, we executed against:
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Content marketing and thought leadership that positioned HData as an industry authority
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A PR and media strategy that amplified credibility and increased brand visibility
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Demand generation and outbound campaigns that filled the pipeline with high-quality leads
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HubSpot optimization and SDR execution that improved pipeline tracking and created turnkey biz dev bandwidth
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Event and conference marketing that made it possible for sellers to attend dozens of events with logistical ease and minimal sales motion distraction
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A completely redesigned website with updated messaging and branding to match the evolving go-to-market strategy and product roadmap
