How Wheels Up Collective Helped
_HData Scale Fast
HDATA
Fractional CMO + On-Demand Execution
Strategy, Messaging, Lead Generation, Hubspot Admin, Content, Events
HData set out to change the way the energy industry works with regulatory data. Their solution combines data, AI, and automation to empower energy professionals with compliance, analytics, and intelligence capabilities that make their work far easier to do.
But to change longstanding work habits in a highly resistant market, drive demand, and secure VC funding, they needed more than great technology. They needed marketing leadership and an engine that could:
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Build industry credibility and establish HData as a trusted authority
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Fuel a scalable demand generation system that consistently generates high-quality leads
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Define crisp, impactful messaging and positioning for the evolving brand and platform
That’s where Wheels Up Collective came in.
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Fractional CMO Services:
Leadership That Moves the Needle
HData needed executive-level leadership that could dictate marketing strategy that supported aggressive growth goals. We embedded a fractional CMO directly into their leadership team, ensuring that marketing was designed to drive revenue, increase industry confidence, and power long-term scalability.
With our fractional CMO services, HData:
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Built a tactical, data-driven marketing roadmap tied directly to business objectives
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Led messaging and positioning to sharpened their value props and align the team in consistent language
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Calibrated marketing and sales strategies to right-size marketing campaigns to match pipeline goals
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Refined an investor-ready narrative that helped them secure $10M in Series A funding
"As a pre-series A startup, our marketing needs were constantly evolving. We needed someone who could not only build our strategic marketing plans, but also execute at a very high level. A fractional head of marketing was the perfect solution.
Wheels Up fully embedded in our Revenue and Leadership teams, playing a pivotal role in HData’s transformative journey. Over 18 months, they helped us double sales, secure Series A funding, reengineer our messaging, redesign our website, and host our first customer conference."
Hudson Hollister, Co-Founder & CEO, HData
Full-Stack Execution:
A Multidisciplinary Team for Instant Scale
Even the best strategy falls flat without the ability to execute. Operating as HData’s full-stack marketing team, Wheels Up Collective provided HData with expert tacticians across every marketing channel they needed—all without the need to build out an in-house team.
Together, we executed against a strategy that leveraged:
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Content marketing and thought leadership to position HData as an industry authority
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PR and media strategy to amplify third party validation, build credibility and increase brand visibility
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Demand generation and outbound campaigns to fill the sales funnel with qualified, educated, on-target leads
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HubSpot optimization and business development execution for improved pipeline flow, from identifying on-target prospects all the way to booking meetings
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Turnkey event and conference support to enable sellers to attend dozens of events with logistical ease and minimal distraction
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Redesigned website to incorporate new messaging, branding, and downloadable content, all in support of the evolving go-to-market strategy and product roadmap
