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Blog Author Profile
Join date: Feb 25, 2022
Overview
First Name
Elise
Last Name
Oras
Posts (59)
Apr 9, 2026 ∙ 3 min
Goodbye Clicks, Hello AI: Why Your Traffic Slide Looks Terrible (and Why It’s Not Your Fault)
Traffic is down—but it’s not your fault. Learn how AI search, zero-click results, and cookie loss are reshaping visibility and how to explain it.
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Apr 2, 2026 ∙ 4 min
My Toddler Just Explained Why Your Best Product Isn’t Winning
A toddler’s cheese stick moment reveals why strong B2B products lose to “safer” choices. Learn how positioning, validation, and decision clarity reduce buyer risk and make your product the obvious, defensible choice.
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Feb 9, 2026 ∙ 4 min
Most People Don’t Use LinkedIn Like Your C-Suite Thinks They Do
Most LinkedIn followers don’t see every post—and that’s okay. Learn why strategic repetition boosts reach, engagement, and results without annoying your audience or hurting credibility.
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Elise Oras
Head of Strategy
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