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Blog Author Profile
Join date: Feb 25, 2022
Overview
First Name
Elise
Last Name
Oras
Posts (64)
Aug 21, 2026 ∙ 5 min
AI Slop Isn't Going to Cut It Anymore on LinkedIn
LinkedIn's new "seems like AI slop" button is targeting repetitive, padded posts, and B2B marketers need to know the difference before they touch a draft.
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Aug 14, 2026 ∙ 4 min
Why Fear-Based Marketing Beats Positive Messaging in B2B
Why our best-performing webinar was built around failure instead of success, and what that has in common with people who can't resist correcting strangers online.
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Jul 31, 2026 ∙ 4 min
No, AI Didn't Replace That Marketing Team—Here's What Actually Happened
A direct response to the "AI fired my entire marketing team" headline cycle: what actually happened at the company everyone's citing, and what research says AI is good for.
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Elise Oras
Head of Strategy
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