Did you know that in a recent survey by Wyzowl 87% of video marketers reported that video gives them a positive ROI? This impressive claim about the likelihood of return on invested funding is reason enough to consider giving video marketing a shot.
If your company isn’t allocating a budget for marketing videos, you're missing out on some great opportunities. There’s no need to panic. I’ve gathered four video marketing trends that you’ll want to know about when you begin incorporating video marketing into your content strategy.
Here are the top 4 video marketing trends:
With the use of virtual reality on the rise, there’s no surprise that VR video is becoming an important marketing trend in 2022. Hubspot defines virtual reality as a form of interactive software that immerses users in a three-dimensional environment -- usually by way of a headset with special lenses -- to simulate a physical experience. If you're having trouble imagining how VR can be used in marketing, picture this: You’ve just viewed a video ad for that new IKEA table you’ve been searching for and at the very end, the screen prompts you to “Tap to see it in your space”. After clicking, your camera opens and you're able to virtually place the table in your kitchen. Suddenly, you have a much more informed, and personalized perspective on the product. You can see why using VR in a marketing video is especially great for getting a consumer to act. They enable an immersive and engaging experience that the average video just can’t deliver.
Interactive videos are shaking up video marketing in 2022. In the past, videos have been one-sided, simply a viewer watching a screen. With interactive videos, the medium becomes more dynamic and engaging, giving the viewer the ability to personalize the content they view by making real-time selections that change the content as it plays. Marketers can make videos interactive to increase viewer engagement as well as the likelihood they’ll take additional action when that engagement is done. I'm not surprised this made our list of top video marketing trends.
It’s not news that the human attention span is shrinking. What’s concerning perhaps, is how quickly we’re seeing it change. According to research, our attention span markedly decreased in just 15 years. In 2000, it was 12 seconds. 15 years later, it measured a measly 8.25 seconds (Wyzowl). My guess is, it hasn’t increased from there. This is becoming one of a marketer’s greatest challenges. As people experience notification and screen fatigue, marketers must use the consumer’s time wisely to attract their attention. That’s why short videos have become the solution in 2022. It’s important to grab the viewer's attention and effectively deliver the information you want to share with the viewer. Or at least entice them strongly enough to earn more of their limited time. Marketers should aim to keep video length between 15 seconds and 60 seconds.
Livestreaming has seen a surge in popularity due to the pandemic. In fact, according to Insider Intelligence, 24% of US internet users ages 16 to 64 began watching more live streams during the first month of lockdowns. So, how have marketers been able to use this rise of livestreaming to their advantage? Influencers. By leveraging the power of influencers in combination with this live video format, marketers have found the perfect opportunity to captivate viewers and promote products.
Did you find those four top trends inspiring? Hopefully they'll be helpful as you get your own strategy into view. With more companies jumping on the video marketing trends, you may find oversaturation to be a potential issue. Do not be discouraged. This just means you’ll need to make sure your strategy is thought out and executed well.
Need a hand? We’d be happy to talk about how to make some rockstar-quality content that’s sure to get eyes on your brand.