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Adding Video to Your Marketing Strategy: Best Practices You’ll Want to Try

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Karla Margeson
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Rich Martin

Ready to uplevel your marketing strategy? It might be time to add video. In fact, more than half of people say they’d prefer to watch a short video to learn about a product or service.*

Today, video is one of the most engaging and effective ways to connect with your audience, making it a strategic way to achieve your marketing goals - that is, if you do it right! 


In this webinar, join your hosts Karla Margeson, Head of Content Strategy at Wheels Up Collective, and Rich Martin, Creative Director of RB Content Lab, as they discuss what it takes to successfully add video to your marketing strategy.

You’ll learn:


  • Why video marketing has become so powerful 

  • How to create a good video on a budget

  • Best practices for video marketing

  • How to make an effective video that actually achieves your marketing goals

*Source: Elite Content Marketer:

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