Wondering how to make your next event a sales-generating machine? It comes down to optimizing the attendee list. Your event's marketing strategy, both leading up to the event and during it, plays a pivotal role. In this blog post, we'll walk you through five proven strategies for driving engagement and capturing valuable leads. Let’s get to it!
1. Produce a Creative Landing Page:
When it comes to event marketing, your landing page plays a vital role in capturing the attention of your audience. It’s like the virtual doorway to your event. On the landing page, provide all the essential details about the event, including the date, time, location, topic, and goals. Engage your audience by showcasing an agenda that gives them a glimpse of what to expect. Sprinkle in photos and videos from your previous events to add a touch of familiarity. And don't forget to create an FAQ page that addresses common questions and concerns.
Consider having a form on the landing page for registration that captures the interested party’s email address. That way, the marketing or sales team can reach out to them with other material they might be interested in during or after the event.
Why it works: Creating a compelling landing page sets accurate expectations and makes the event feel familiar, which increases the likelihood of registrations and attendance.
2. Participate in Content Marketing:
Content marketing is a game-changer when it comes to expanding the reach of your event. By creating compelling content across various platforms, you can generate interest and drive registrations by providing value to your audience in a way that leaves them hungry for more.
Transform your website into an event hub by crafting engaging blog posts that discuss the event, its importance, and what attendees can gain. Share valuable insights, tips, and industry trends related to the event topic. Strategically place calls to action throughout the content, encouraging readers to register for the event or learn more about attending. You can even post to socials during the event to increase in-person engagement from those already in attendance.
Why it works: Content marketing positions you as an authority in your industry while providing valuable information to your audience. This builds trust and increases the likelihood of event registrations and in-person participation.
3. Use Email Marketing:
Email marketing remains a powerful tool for reaching your target audience and keeping them informed about your event. One effective approach is to segment your audience and tailor your emails to their specific interests and needs. Highlight how the event aligns with their goals or challenges, making the content more personalized and engaging.
Why it works: Email marketing allows you to directly reach your target audience, deliver personalized messages, and keep them informed about your event. By segmenting your email list and tailoring the content to their interests, you can increase engagement and ultimately drive more registrations for your event. Sending emails to attendees while the event is still underway can even drive booth visits, demo requests, and speaking engagement attendance.
4. Get Busy on Social Media:
Social media platforms provide a wealth of opportunities for event marketing. Host interactive contests that require participants to like, comment, and tag friends. Offer event-related incentives as prizes to boost participation and generate excitement.
Make the most of various social media platforms by creating event pages on LinkedIn, Facebook, Instagram, TikTok, and YouTube. Share event updates, teasers, behind-the-scenes glimpses, and valuable content related to the event.
Why it works: Social media platforms have extensive reach and allow direct engagement with your target audience. By running contests and sharing engaging content, you create buzz, encourage social sharing, and attract new audiences to your event.
5. Leverage Retargeting Ads:
Retargeting ads are a powerful tool to keep your event on the radar of potential attendees. They allow you to continuously expose your brand to those who have shown interest but haven't made a purchase or registered yet. Even if someone thinks attending the event is a good idea, they may not take immediate action. Retargeting ads bring your event back into their focus at a later date when they may be more likely to convert.
Why it works: Retargeting ads help keep your brand in front of potential attendees, reminding them about the event and increasing the chances of conversion by staying top of mind.
By implementing these event marketing ideas, you'll be well on your way to hosting a successful and well-attended event. From creating a captivating landing page to engaging in content marketing, leveraging email campaigns, making the most of social media channels, and utilizing retargeting ads, these strategies will help generate buzz, boost registrations, and ensure a memorable event experience. Get ready to captivate your audience and make your event an unforgettable success. Ready to promote your next event? We’re on standby.