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What is a messaging and positioning framework?
A messaging and positioning framework (MPF) is a document that outlines your brand’s precise position in the marketplace, gives voice to your product or service’s unique benefits, and identifies your most compelling differentiators. It organizes your messaging strategy from the highest-level value propositions to feature-specific copy. It aligns teams around a singular point of view about who you are, what makes you different, and why customers should buy from you. It streamlines content creation with ready-to-use copy and elevates the experience for your customers.
Why invest in a messaging and positioning framework?
A company that aligns their sales and marketing teams achieve 24% faster growth rates and 27% faster profit growth. (Sirius Decisions)
77% of companies deal with off-brand content. Over 60% of brands believe maintaining a strong, consistent brand is important when generating leads and communication with existing customers. (Lucid Press)
Process is Easy and Seamless.
"Building your first messaging and positioning is a huge undertaking, but the Wheels Up team made it an easy and seamless process. They helped us gather and align consensus from many voices without our leadership team, and their writers really nailed the language, voice, and tone.”
Elizabeth Shiels, Co-Founder, Rock Paper Coin