Whether you run a busy local storefront or you're a solo service provider, your Google Business Profile is one of the most powerful (and free!) tools for growing your visibility and credibility. This step-by-step guide walks you through everything you need to create or improve your profile so you can show up where it matters most: in Google Search and Maps results.

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Inside, you’ll find:

• Step-by-step instructions for setting up your profile

• Tips for choosing the right business category 

• Templates for writing your business description

• A checklist of photos to take and share

• Dos and don’ts that keep your profile optimized

• A checklist with monthly actions to get you noticed

You’ll also learn how to verify your business, set accurate service areas and hours, and ask for customer reviews  without feeling awkward.