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Acadia Acres Builds a Stronger Digital Foundation

Acadia Acres

Web Design, UX Cleanup,
Technical SEO, Social Strategy

Acadia Acres is a short-term rental property operating in a competitive hospitality market in Ocala, FL. When Property Manager Sandy Welsh engaged Wheels Up Collective, something was wrong, but at first it wasn’t obvious what.

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Bookings had slowed. Inquiries were inconsistent. Yet the property itself remained highly rated and well reviewed. The real issue? The website hadn’t been functioning properly. Contact forms were broken. Pages weren’t rendering correctly. And outdated plugins were blocking key content from loading. 

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Prospective guests were trying to inquire but hit dead ends online.

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“We knew bookings were down, but I had no idea the website wasn’t actually working,” Sandy shared. “Wheels Up jumped in immediately (over a weekend, even) and figured it out. It was a lifesaver.”

Sandy Welsh, Manager, Acadia Acres

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Building a Website for Performance and Conversion

Before any growth strategy could work, the Acadia Acres website needed to function properly and guide users clearly toward booking.


Wheels Up led a full technical and visual web overhaul, including:
 

  • Fixing broken integrations that were preventing forms and CTAs from loading

  • Cleaning up interface errors that obscured key content

  • Redesigning core pages, including Home, Property Listings, and Contact

  • Improving UX to ensure visitors could easily browse listings and inquire

  • Enhancing site speed, performance, accessibility, and SEO best practices

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The result was a fully operational, visually cohesive website that clearly guided visitors toward inquiry and booking.


Following the relaunch:

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  • Homepage traffic increased by more than 125%

  • Inquiry conversions rose by nearly 40%

  • Email and phone inquiries resumed consistently

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“The best part was how hands-off it was for me,” Sandy said. “We approved the strategy, and they handled everything. I could focus on running the property.”

Sandy, Manager, Acadia Acres

Earning Long-Term Search Visibility with SEO Content

With the technical foundation stabilized, the next priority was sustainable visibility.


Rather than relying solely on branded searches, Wheels Up developed and executed an SEO-focused content strategy designed to attract travelers researching the area who may not yet have chosen where to stay. This positioned Acadia Acres not just as a property, but as a helpful local authority.

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The strategy included:
 

  • Comprehensive keyword research aligned to guest search behavior

  • 20 SEO-optimized blog posts targeting relevant travel queries

  • Content structured to support both SEO rankings and on-site engagement

  • Internal linking optimization to improve site architecture and crawlability

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Acadia Acres began capturing discovery-based traffic right away. Organic search traffic grew meaningfully across both the homepage and interior pages, supporting a more balanced and resilient traffic profile.

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Strengthening Social Presence with Consistent Facebook Content

To complement the website and blog strategy, Wheels Up supported ongoing Facebook content to reinforce visibility and engagement.


Execution included:

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  • Development of consistent, brand-aligned Facebook posts

  • Promotion of blog content and seasonal highlights

  • Showcasing local attractions and experiences

  • Establishing a repeatable content planning cadence


As a result, the Acadia Acres Facebook following grew by 28%, increasing community visibility and supporting awareness throughout the traveler research process.


Social media worked in tandem with SEO and website updates, creating multiple touchpoints for prospective guests as they researched and planned their trips.

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What We Accomplished Together

Over the course of the two-year engagement, Acadia Acres’ digital presence evolved from unstable and underperforming to optimized and revenue supporting.


Key outcomes include:
 

  • A fully redesigned website built for performance and conversion

  • More than 125% increase in homepage traffic

  • Nearly 40% increase in inquiry conversions

  • Improved technical health across SEO, speed, and accessibility benchmarks

  • 20 SEO-optimized blog posts driving long-term organic visibility

  • A consistent Facebook presence supporting ongoing awareness

  • 28% increase in Facebook followers


The result was more than improved metrics. Acadia Acres became a streamlined, professionally positioned, income-producing property with a fully functioning digital infrastructure behind it.


When the property was ultimately sold, it did so with a polished brand presence, proven traffic growth, and a marketing system already in place, which strengthened its position as a turnkey, revenue-ready asset.

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