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Our 3 Favorite Holiday Commercials of 2023

Tis the season to be jolly, and what better way to spread the holiday spirit than diving into the most delightful ads of the year? 


Image of holiday marketing

Get ready for a sleigh ride through heartwarming tales, cheerful adventures, and moments that capture the true essence of the holidays. And by that we mean, snuggle up with a blanket, sip on some hot cocoa, and let's unwrap the joy of these magical holiday campaigns together!


“A Holiday to Remember” by Chevrolet


Before you watch this, grab some tissues. Chevrolet's holiday ad took me on an emotional journey. 

This commercial beautifully narrates a woman's heartfelt quest to gift her grandmother memories from years past. What struck a chord with me? Chevrolet's real and raw depiction of dementia and all the grief, loss, and difficulty it brings. The ad aptly captures the magic of the more lucid moments, too. The whole piece offers a touching and relatable reflection on the passage of time. The comments section echoes the sentiment, with viewers reflecting on their own memories of loved ones who faced similar challenges. It’s a moving take on what our time together at the holidays really means.

“Hey, Santa” by Macy’s



Prepare for an ear-to-ear grin with Macy's heartwarming ad! 

This one follows a selfless little boy on a secret mission through the wonderland of Macy's, where he samples fragrances and flips frying pans in search of the perfect gift for Santa. Macy’s masterfully weaves a tale that not only warms your heart but also seamlessly incorporates clever product placement. It’s a delightful blend of storytelling and festive, holiday shopping magic.

“Joy Ride” by Amazon




Amazon, the master of heartwarming storytelling, does it again! (You might recall their 2021 gem, The Show Must Go On, which made our top fave list that year.) 

In this year's holiday ad, Amazon serves up a delightful reminder that it's never too late to embrace your inner child and craft new memories with cherished old friends. My favorite part? The nostalgic music adds an extra layer of magic, enhancing the heartfelt journey down memory lane orchestrated by Amazon’s marketing team.

What is the common theme among these ads?

You'll notice a common thread woven through these advertisements: storytelling. Each ad embarks on a journey, skillfully evoking emotions and creating a connection. The brilliance lies not in pushing a product or service, but in telling a captivating tale that viewers relate to. 

Now, with that in mind, marketers can glean a powerful takeaway: the true essence of successful advertising lies in weaving narratives that resonate with the audience. It's about aligning energy and values, strengthening connections, leaving a lasting impact, and in turn, fostering brand loyalty. So, as you craft your next campaign, remember the magic happens when you tell a story, not just sell a product.

If you find yourself needing a hand to craft and elevate your brand stories, we're here for you. Because at Wheels Up Collective, we don't just tell stories; we create narratives that leave an indelible mark.


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