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Practical AI for Small and Local Businesses: What to Use, What to Ignore, and What Actually Works
AI is already woven into your daily life: banking, Netflix, Google Maps. Here’s how to use it intentionally in your business.

Amy Winner
Mar 2512 min read


Email Nurture Series That Don’t Suck: Turning Subscribers Into Buyers
Learn how to design email nurture series that feel human, stay focused, and actually move subscribers toward buying, without sounding salesy.

Karla Margeson
Mar 235 min read


Why Tool-First AI Strategies Almost Always Fail (And What You Should Do Instead)
AI won’t save messy data or broken workflows. Kristen Diamond shares why strong systems (not shiny tools) determine whether AI actually works.

Kristen Diamond
Mar 164 min read


If You’re Not Using LinkedIn for Lead Gen, You Should Be
LinkedIn isn’t just for hiring and networking anymore. Discover why it should be a core part of your lead gen strategy and how to start using it more intentionally.

Karla Margeson
Mar 102 min read


What Is a Cluster Blog and Why Do You Need One?
Structure might be the missing piece in your content strategy. Learn how cluster blogs help startups show up more consistently in search and AI-generated summaries.

Karla Margeson
Mar 95 min read


How to Use RB2B to Turn Anonymous Traffic Into Sales Leads
Learn how RB2B reveals anonymous website visitors, and how to activate your free account.

Diana Sparacio
Mar 24 min read


Small Business Strategy Check In: 10 Questions to Help You Reflect
Feeling too busy to think strategically about your small business? These 10 reflection questions will help you clarify what’s working, what’s next, and how to grow with intention.

Amy Winner
Feb 254 min read


How to Keep Your HubSpot Data Clean: Monthly, Quarterly, and Annual Hygiene Plans
A practical guide for startups to stay on top of HubSpot data hygiene—monthly, quarterly, and annual tasks that keep your CRM clean, accurate, and conversion-ready.

Diana Sparacio
Feb 232 min read


Not All Traffic Is Good Traffic: What Our Viral Blog Post Proves About Content
High traffic doesn’t equal high intent. Learn how pipeline-focused content attracts the right buyers and delivers measurable ROI, not vanity metrics.

Karla Margeson
Feb 164 min read


Performance Reviews Are Shit (And We Should Stop Pretending Otherwise)
Performance reviews are broken. Learn why they fail high performers—and how to build a feedback system that actually works.

Amy Winner
Feb 125 min read


Most People Don’t Use LinkedIn Like Your C-Suite Thinks They Do
Most LinkedIn followers don’t see every post—and that’s okay. Learn why strategic repetition boosts reach, engagement, and results without annoying your audience or hurting credibility.

Elise Oras
Feb 94 min read


Three Simple Marketing Moves Every Local Business Can Make
Marketing doesn’t have to be complicated. Learn three simple, practical moves any local business can make to get found and grow.

Amy Winner
Feb 23 min read
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