Hootsuite vs Buffer: Which is Best and Why
With an audience this dedicated and attuned, businesses should be thinking strategically about their social media management platform.
top of page
Flight Plans Blog
Search
Diana Sparacio
- Sep 27, 2021
- 5 min
What is Keyword Research and How Do You Begin?
Keyword research will inform which words you need to optimize on in order to improve your search rank using search engine optimization.
Diana Sparacio
- Sep 20, 2021
- 3 min
3 Reasons You Need A Social Media Manager
Social media is an integral part of our lives and, thus, our digital marketing strategies. Here’s why you’ll benefit from hiring a pro.
Diana Sparacio
- Sep 13, 2021
- 3 min
Media for Marketers - Our Favorite Books and Newsletters
With this list, you can gather insight from the most successful marketing campaigns, understand how to be more productive, and much more.
Karla Margeson
- Sep 7, 2021
- 4 min
10 Tips for Subject Lines That Convert
You’ve got a killer draft written. It’s got the right headline, content, and call to action. But what do you choose for the subject line?
Karla Margeson
- Aug 30, 2021
- 3 min
AI Marketing Bots - Writer’s Friend or Writer’s Foe?
Truth is, AI is already here, operating nearly seamlessly in our everyday lives. Why shouldn’t we embrace AI to write copy that converts?
Diana Sparacio
- Aug 23, 2021
- 4 min
7 Steps for Creating Your Messaging and Positioning Framework
So you’ve decided you're ready to build a messaging and positioning framework (MPF) - let’s help you get started.
Diana Sparacio
- Aug 16, 2021
- 3 min
Content Marketing and 3 Ways to Do It
Did you know that 70% of marketers are actively investing in content marketing? (HubSpot Academy, 2020). If you’re not already familiar...
Diana Sparacio
- Aug 9, 2021
- 3 min
5 Tips for Your Next Blog Post
Blogs are one of the most important forms of media used in content marketing strategies today.
Diana Sparacio
- Aug 2, 2021
- 3 min
Marketers on Slack: 5 Features You Didn’t Know You Needed
Back in the day, the word slacking had only one meaning - laziness. Now, ironically enough, it’s a popular tool to effectively communicate.
Diana Sparacio
- Jul 26, 2021
- 3 min
3 Ways Blogging Boosts SEO
When looking for ways to boost your SEO efforts, there are a number of ways to get started. One of the fastest ways is blogging.
Diana Sparacio
- Jul 19, 2021
- 3 min
Your Email Marketing: Is it Inbound or Outbound?
Learning about the various marketing strategies and how they differ can be overwhelming. How do you choose what’s best for your business?
bottom of page