2020 Website Editor Comparison
As websites become increasingly mission-critical to businesses, technology has made it easier and easier to build and manage digital properties. We've been hard core fans of the WordPress content management system for over a decade, but lately (and increasingly) have been recommending and building client sites on a website editor instead. Unless you need a complex website with significant customization or scale, then there's a good chance one of the Website Editors will work for you. WordPress isn't a bad idea, it's just unnecessarily complex. But which is right for you? Hopefully this guide will help you evaluate your options and make the best decision for your business.
At Wheels Up we preach the three pillars of any good website: content, user experience, and promotion. (Check out this blog post to learn more about this philosophy.) We've organized the areas we're evaluating into categories representing these three pillars. Plus, we've added a fourth category to the bake off: Backend. This is the under-the-hood site infrastructure that you'll need to think about before building any new site.
If you've already decide that a Website Editor is a good fit and can't wait to find out who came out on top, here's your spoiler: Wix. Between the apps (email marketing, chat, ecommerce, languages), the foolproof features (undo button, automatic backup, sandbox environment) and the user experience that just feels easy and intuitive to us, there's a lot to love here.
Now onto the details. First up, Content.