It's not enough to build a great website, you have to think about how you're going to make sure you have a constant stream of new visitors.
if Google can't find it, your site doesn't exist. Every site needs at the very least technical optimization. To check out our technical SEO checklist, read this! This is different than keyword SEO, which requires a separate content strategy.
Verdict: WordPress, but none of them are easy
Easy to update meta descriptions and titles, URL names, set up 301 redirects, and headline H1 to H6 tags. Page title, meta description, personalized URLs, headings structure, customize image alt attributes, 301 redirects, SSL encryption, sitemap, mobile friendly, canonical tags, Google Analytics and Search Console compatible.
SquareSpace bakes their SEO capabilities directly into your site so you don't have to manually update much. Sitemap, SSL certification, automatic HTML markup, static URLs, canonical redirects, and image optimization are some of the things that are automatically happening in the background. We've found when working with clients' existing SquareSpace sites that there are still frequently errors that need manual attention. Particularly if you've done any tweaking of the design template.
Page title, meta description, personalized URLs, headings structure, customize image alt attributes, 301 redirects, SSL encryption, meta robot tags, sitemap, mobile friendly, canonical tags, Google Analytics and Search Console compatible. Access to source files, so advanced SEO tags available with HTML expertise. Cons: unable to designate lower than H1 tags, and it sometimes renders funky url strings that you can't edit.
Standard SEO capabilities depends on the theme. Robust free and paid SEO plugins allow for comprehensive SEO support. Of the four options, WordPress has the most SEO flexibility, but you'll need an SEO expert and strategy to fully take advantage of this added functionality.
Database & Email
Incorporating forms will allow you to collect email addresses that you can later nurture through email marketing.
It's easy to set up landing pages with various CTAs and forms, then segment responses to build out your targeted database. The Ascent app is a light marketing automation tool that incorporates with your form builder and acts as your contact management system (CSM). It has an email campaign builder than build nurture campaigns within the platform. for many businesses, this add-on could be the only database management and marketing automation tool you need.
It's easy to create emails in the SquareSpace platform (actually easier than creating/editing page content) but there's less flexibility around database management than in Wix and Weebly. Each form on your site builds a list, and campaigns are sent to individual lists.
Similar to Wix's Ascent app, Weebly offers a marketing add-on that is robust enough to serve as the only database management and email marketing tool that many small and medium-sized businesses need.
Depends on the plugin and theme, but again, huge range of functionality here depending on your instance. You'll have to do your research - there's a wide range of options here from integrating with your existing stack to self-contained options.
With over 3.5 billion social media users worldwide, it's become a table stakes communication channel. If you're dedicating time to social media, incorporating it into your website is an easy way to keep the content on your website fresh.
Each individual page has social sharing settings, allowing you to dictate the preview copy and image that will pop up if someone shares that page. There are about a dozen different apps you can enable to make it easy to embed your social feeds and drive website visitors to your social properties.
SquareSpace lets you set the image that shows up when a page or collection is shared on social, but it automatically pulls the title, and page description for the copy.
Weebly lets you automatically push content to your social channels when you publish it, but doesn't let you customize this content - it's auto-populated with the page's SEO content. They also have apps that make it easy to manage and schedule your social feeds from within the Weebly interface.
Depends on the plugin and theme, but again, huge range of functionality here depending on your instance.